Amid the Hollywood strikes, Tom Cruise’s latest ‘Mission: Impossible’ reveals what’s at stake with AI in movies
has been going for . Joined by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), Hollywood writers are protesting several issues.
Among other demands, the WGA is calling for explicit regulations on the use of AI in media production, in what Time Magazine called “” in film history.
Enter Tom Cruise and cue the .
Although and received most attention this summer, Tom Cruise’s latest instalment in the Mission: Impossible series (), reveals more about the future of movies.
Highlights threat from AI
Eerily prescient to the Hollywood strikes, yet in 2020, this blockbuster explores .
Cruise’s nemesis is an AI program called the Entity. Created as a cyberweapon, the Entity achieves sentience to become both agent and object in the ensuing global competition for power.
With computational omniscience in a digitally networked and reliant world, the Entity can manipulate digital and physical infrastructure, such as mobile phones and transit systems, and thus also control the humans who rely on digital interfaces.
Recognizing the Entity as a fundamental threat to humanity, Ethan Hunt (Cruise) of the Impossible Missions Force goes rogue (again) to acquire and destroy the AI.
Immersive experience
The film’s plot is a vivid reminder of how little agency humans have in digital environments, even as the cinematic environment relies on contemporary technologies to immerse its audience.
Like Cruise’s previous summer 2022 blockbuster, , Mission: Impossible — Dead Reckoning is designed to be cinema as experience more than story, using drone cinematography and sophisticated sound editing.
Director his approach as dedicated to “a fully immersive big screen experience,” including high-definition video and sound technologies that allow editors to create the sensation of sound in the audience’s physical environment.
Human acting, star power
As a Hollywood movie star, Cruise is similarly devoted to creating visceral audience experiences.
Even as computer-generated imagery (CGI) and digital effects have overtaken big-budget films, . He explicitly compared his approach to classic film performances, saying: “No one asked Gene Kelly, ‘Why do you dance? Why do you do your own dancing?”
circulated online six months before the film released.
When Mission: Impossible was released in July 2023 Cruise at global premieres, .
His dedication to in-person presence recalls an earlier era of Hollywood, when movie stars could not rely on social media to connect with their fans. Despite his public support for the strike, .
No digital de-aging
Unsurprisingly, McQuarrie decided against , instead focusing attention on the physical fitness of a movie star who appears far younger than his 61 years.
All of Mission: Impossible – Dead Reckoning recalls earlier eras of cinema. The film’s title is taken, at least in part, from the .
References to the six previous Mission: Impossible films abound, including the return of Canadian actor, , Hunt’s adversary from .
The early desert sequence recalls big-screen desert epics like (1962), while the submarine introduction to the Entity’s power echoes (1990), among others.
Classic car, train chases
A 20-minute car chase through the streets of Rome features an imperilled baby carriage on steps, a reference to the same scenario in influential from 1925.
Cruise is handcuffed to costar Hayley Atwell, a trick used in various films, including the James Bond film (1997), while driving a small yellow Fiat, reminiscent of both (1965) and (2002).
There’s even an extended sequence where Hunt battles enemies train, evoking everything from the films based on Agatha Christie’s novel, to (1926), to yet another James Bond film, (1963), whose plot hinged on the threat of misused cybertechnology.
The numerous cinematic references are to films that predate the era of streaming and social media.
Physical presence: a luxury?
Writers and actors are right to be worried. With so many processes in commercial media already routinized, the industry appears particularly vulnerable to generative AI.
The current circumstances recall earlier transitions such as the effect when films introduced sound technologies, a threat to silent-film actors dramatized in the Gene Kelly film, . More recently, movie theatres moved from celluloid to digital projection, largely eliminating projectionists.
Overt resistance to new technologies is rarely successful in the long term. Business professor and pundit has compared the writers’ strike to the 1980s National Union of Mineworkers strike in Northern England.
With so much digital content available, physical presence and proximity becomes rarer and therefore more of a luxury item.
Return to live experiences
Certainly, audiences have returned robustly to live music concerts. (Just try getting a .)
For now, we will all have to wait and see how it ends for cinema and those who make it. Part two of Mission: Impossible — Dead Reckoning isn’t due out until next summer.
Hopefully, it will be a Hollywood ending for all of us.
By Sarah Bay-Cheng, dean of the School of the Arts, Media, Performance & Design and Professor of Theatre and Performance Studies, 91ɫ.
This article is republished from
