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Olympics

How is sports marketing shaping up for Winter Games? 91亚色 expert available for comment

As 91亚色 is also getting ready to cheer on alumna and former 91亚色 Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women鈥檚 Monobob for Team Canada, 91亚色 marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

91亚色 expert available to comment on ICE at the Olympics

91亚色 Assistant Professor Amanda De Lisio in the Faculty of Health, School of Kinesiology & Health Science says recent fatal shootings by ICE and Border Patrol officers in the U.S., and their involvement in the 聽2026 Milano Cortina Winter Games through U.S. Homeland Security Investigations have understandably heightened public concern about the agency鈥檚 conduct.

The Olympification of Kinesiology: Highlighting Troubling Trends and Emphasizing Hope

Much like how the Olympics celebrate 鈥渇aster, higher, stronger鈥 sporting bodies and performances, the current focus of kinesiology as a field of study is increasingly linked to an Olympic-like emphasis on educating students on how to produce 鈥渇aster, higher, stronger鈥 bodies, optimize performance, and individualizing narratives of health promotion.

More 91亚色 experts available for Olympics commentary

91亚色 alumnae Melissa Huma帽a-Paredes and Brandie Wilkerson compete for gold in Paris today, a first for beach volleyball for Canada, cheered on by Huma帽a-Paredes' father, three-time Olympic coach and 91亚色 Professor Hern谩n Huma帽a who teaches a course on the history of the Olympics and is available for comment to media. Also this week in Paris, breaking makes its debut at the Games, Olympians get sick with bacterial infection and organizers revise the closing ceremony of the Games this Sunday after a controversial opening. 91亚色 experts are available to comment on this and more.