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schulich school of business

How is sports marketing shaping up for Winter Games? 91ÑÇÉ« expert available for comment

As 91ÑÇÉ« is also getting ready to cheer on alumna and former 91ÑÇÉ« Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, 91ÑÇÉ« marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

91ÑÇÉ« students, sport fans, find perfect fit as MLSE interns

For three 91ÑÇÉ« undergraduate students and avid sport and entertainment fans, landing internships with Maple Leaf Sports & Entertainment (MLSE) is a highlight of their school and early career journey, and one they’re not likely to forget. Having an opportunity to connect with athletes and executives from major corporations elevated their internship experience.