With the Toronto Blue Jays returning home for the World Series on Friday, the city is preparing for an influx of fans and celebrations across the downtown core. Adding to the excitement, Game Six in Toronto will coincide with Halloween night — bringing together thousands of baseball fans and costumed revellers for one of the busiest nights of the year.

From crowd safety and emergency planning to consumer behaviour and the economics of major sporting events, 91ÑÇÉ« experts are available to provide insight into how large-scale events impact Toronto's communities, businesses and public spaces.

is an associate professor of Disaster & Emergency Management. His research examines disaster response operations, hazard mitigation, and non-routine emergencies, including mass violence and terrorism, as well as representations of disaster in popular culture. Rozdilsky also provides media analysis on public safety and preparedness for mass gatherings, such as and major sporting events.

He is available to comment on:

• Public safety and emergency planning for the World Series in Toronto
• Crowd management, hazard mitigation, and response to potential fan unrest or riots

is a marketing instructor at the Schulich School of Business whose work focuses on the sport and tourism industries. He provides commentary on consumer behaviour, fan engagement, brand management, sponsorship marketing, event management, marketing communications, strategy, and the use of popular culture in sport marketing. In his course, Vijay has partnered with 159 leagues, teams, governing bodies, venues, media companies, and more on strategic partnerships that have enabled his students to work on marketing consulting projects that address challenging issues facing organizations.

He is available to comment on:

• Merchandising trends and brand management — for example, rising demand for Blue Jays merch and issues around unauthorized logo use
• Marketing and tourism opportunities surrounding the World Series in Toronto, including the impact of the club's success on the Blue Jays' brand and commercialization (ticket sales, sponsorship, merchandise) and the event's impact on the city's visitor economy and place brand

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Professor Dennis Pilon weighs in on the sudden resignation of Deputy Prime Minister Chrystia Freeland who clashed with Prime Minister Justin Trudeau over the appropriate response to stiff tariffs threatened by President Donald Trump. The crisis has prompted questions over the appropriate diplomatic response for Canada and other countries bracing for a second Trump term. " The more he gets, the more he wants. He doesn’t respect people who give into him, he only respects absolutely loyal followers," Pilon tells The Guardian.

Professor Mark Winfield writes about Canada's response to Donald Trump's threat to impose 25 per cent tariffs on Canadian and Mexican exports to the U.S. in an op-ed for The Conversation. "," writes Winfield. "Canada's premiers would be smarter to focus on engaging with their sub-national counterparts in neighbouring states rather than conducting their own freelance diplomacy."

In an op-ed for The Globe and Mail, Professor Michael Barutciski writes about why Canada should look at closing a loophole in its border agreement with the U.S. that could be incentivizing illegal migration. Barutciski says the inclusion of the 14-day rule (or loophole) in the amended Safe Third Country Agreement (STCA) is an example of Ottawa’s tendency to favour laxness and administrative expediency. "," writes Barutciski.

Associate Director of the Refugee Law Lab Petra Molnar comments on Canada and the U.S. turning to technology to keep migrants out. Canada will soon boost investments in drones, sensors, and other tech, including its own surveillance towers. Advocates and experts say the deployment of new technologies risks endangering migrants. "... where Canada perhaps feels like it has to acquiesce to what the United States is asking for," Molnar tells CBC. She says the technology being deployed on borders dehumanizes people who are trying to cross the border as well as posing privacy concerns about data collection for those who live or travel near borders.

Professor Palma Paciocco talks to CTV News about legal delays making it increasingly difficult for people to have their day in court. Judicial and court staff vacancies, limited courtroom space and increasingly complicated legal processes all contribute to delays in the justice system. "," says Paciocco.

Professor David Doorey weighs in on the federal government directing the Canadian Industrial Relations Board to order Canada Post workers back to their jobs and to extend their existing collective agreement until May of 2025. Doorey says that the degree of power that a union holds might have determined the speed of government intervention in a strike. "," says Doorey, speaking to The Globe and Mail.

Professor Sapna Sharma talks to CBC about cities losing weeks' worth of winter ski, skate, and snow days each year due to climate change. In Canada, some cities and regions have lost more than two weeks of winter weather. Sharma's research has found that, leading to problems such as toxic algae blooms that follow in the summer.

Professor Zac Spicer comments on eastern Ontario mayors pointing out that recent provincial funding to help cover policing costs has left municipalities with their own police forces searching for financial support. The year-over-year increase in OPP billing was between 20 and 30 per cent and, in response, the provincial government announced $77 million to ease policing costs in those communities. , and they don't have any provincial support to show for it.

Professor Vijay Setlur talks to Global News about the owners of the Vancouver Whitecaps FC announcing that they have started the process to sell the club. This has left local soccer fans that just celebrated its 50th anniversary.

Professor Emeritus Paul Delaney weighs in on the Geminid meteor shower that peaked Friday night, bringing bright shooting star-like streaks to the sky in one of the best displays of the year. Delaney says the debris ranged from the size of a grain of sand to the size of a basketball. " with this material hitting the Earth's atmosphere and disintegrating," Delaney tells Toronto Star.

Recent research by Professor Ela Veresiu and co-authors reveals a complex moral landscape underlying everyday consumption practices. They discovered that people often unknowingly hold different meanings for concepts central to their consumption such as "self" and "care," reports Florida State University News. The study identified four primary strategies consumers use to justify their self-care choices: .

Do you have a new research study or an academic achievement to share? Contact media@yorku.ca with details. For daily 91ÑÇÉ« in the News highlights, follow on X.

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Professor Yvonne Su weighs in on Canada launching a $250,000 global online advertising campaign to caution potential asylum-seekers about the challenges of making a refugee claim. The initiative comes as Canada grapples with a backlog of 260,000 refugee cases amid rising global displacement. Su expresses skepticism about the global ad campaign's effectiveness and its broader implications. "We have people coming from places like Palestine and Lebanon, fleeing violence and instability. Campaigns like this, paired with stricter policies, send a very negative message that Canada is not upholding its humanitarian responsibilities," Su tells OMNI News, adding the campaign's messaging could impact Canada's global image as a compassionate and inclusive country. ""

Professor Pina D'Agostino talks to NPR about five Canadian news outlets suing OpenAI claiming it violated copyright law by using their articles to train its large language model. "We're talking about valuable content and who has the right to access and own that content," says D'Agostino. " Why not license the content?"

Professor David J. Doorey weighs in on the countrywide strike of Canada Post workers as it enters its third week. Negotiations for a new collective agreement were suspended last Wednesday after a government-appointed mediator said that Canada Post and the Canadian Union of Postal Workers (CUPW) remained too far apart at the bargaining table. Doorey tells The Globe and Mail that under the Canada Labour Code, . Speaking to Benefits and Pension Monitor, Doorey raises concerns about Canada Post's decision to lay off employees amidst a labour action involving over 55,000 workers: "On its face, ."

Professor Dasantila Golemi-Kotra weighs in on data showing that more Manitobans have been vaccinated against the flu than COVID-19 this fall, even though the number of COVID infections recorded in Manitoba this season is well above the number of influenza cases. Golemi-Kotra says while Manitoba's overall vaccination rate didn't shock her, she was surprised the rate for seniors wasn't higher. "People don't see an urgency to get vaccinated [against COVID-19], because ," she tells CBC.

In an op-ed for Financial Post, Professor Fred Lazar discusses COP29, pledges for financial contributions and the need for accountability. "The recent UN climate summit, COP29, ended with rich countries promising to transfer $300 billion a year — a year! — to poor countries," writes Lazar. " None should go to national leaders or NGOs. And transfers should be conditioned on countries improving their score on TI’s corruption index, becoming 'more free,' as measured by Freedom House, and reducing their military spending."

Lazar also speaks with CBC for an article about Air Canada becoming the second major Canadian airline within the past year to from its cheapest fare offering. Other airlines already charging for carry-on luggage include Porter, Flair and Sunwing, which was bought by WestJet in 2023.

Professor Grant Packard weighs in on Mastermind Toys, a beloved 40-year-old retailer known for educational toys that filed for creditor protection a year ago citing increasing competition. The store currently has an 88-square-foot space at Union Station — a pop-up that will be gone shortly after Christmas. Mastermind is now hosting ticketed evenings marketed for date nights or gatherings among friends. Packard says these events accomplish something that should be a goal for Mastermind — .

Professor Vijay Setlur talks to The Globe and Mail about pro athletes supporting charities and causes with their time and money. "It helps build the equity in their brand, and also indirectly allows for promotion of their own initiatives," says Setlur. "It's an opportunity for them to ." Speaking to The Hockey News, Setlur also weighed in on the similarities between the new Toronto Sceptres' logo and a logo appearing on a uniform worn by Taylor Swift during her "Shake It Off" music video. Setlur believes . The reputability of the Professional Women's Hockey League as a women's sports league could dissuade Swift, says Setlur.

Professor Mary Forgarty comments on "The Culture" exhibit at the AGO. "Having a large-scale Hip Hop exhibit at the AGO for the first time like this still underscores Toronto’s role in shaping Hip Hop at a global level, and everyday Torontonians can ," Forgarty tells Now.

Graduate student Elio Iianacci interviews the actor, comedian and social media personality Pete Zias on creating Total Trash Live, his scene-stealing role in the horror movie Ganymede, and his upcoming role in the play Messy White Gays .

Do you have a new research study or an academic achievement to share? Contact media@yorku.ca with details. For daily 91ÑÇÉ« in the News highlights, follow on X.

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TORONTO, January 29, 2019 – At a time when companies in the creative industries face increasingly complex business challenges, driven by changes in technology, media consumption and consumer preferences, top talent is essential to helping them navigate the evolving landscape and develop solutions that help build brands, generate revenue and stay ahead of the competition.

The fourth annual Sports, Media & Entertainment Career Fair at Schulich School of Business is the only event of its kind in Canada and will showcase career opportunities in the ultra-competitive, and passion-driven creative industries. It will provide students with access to a variety of opportunities (i.e. summer internship, contract, entry-level and leadership development programs) at some of the leading companies in Canada. For Schulich students, the Fair represents a real and tangible link between academia and career opportunities.

This year’s edition is poised to set a Fair record with 24 companies expected to participate. MLSE, TIFF, adidas, Entertainment One, IMG, Tennis Canada, Rogers Media and Woodbine Entertainment are some of the industry-leading companies showcasing opportunities across various functions including Accounting, Finance, Marketing, Business Development, Analytics/Business Intelligence, Administration, and more.

The Fair’s founder, Schulich School of Business Marketing Instructor , is available for interviews.

What: 4th annual Sports, Media and Entertainment Career Fair

When: January 31, 2019 at 1 p.m. to 4 p.m. EST

Where: Deloitte Student Commons, Schulich School of Business,

91ÑÇÉ«, 111 Ian MacDonald Blvd., North 91ÑÇÉ«

91ÑÇÉ« champions new ways of thinking that drive teaching and research excellence. Our students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-disciplinary programming, innovative course design and diverse experiential learning opportunities. 91ÑÇÉ« students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. 91ÑÇÉ« U is an internationally recognized research university – our 11 faculties and 25 research centres have partnerships with 200+ leading universities worldwide. Located in Toronto, 91ÑÇÉ« is the third largest university in Canada, with a strong community of 53,000 students, 7,000 faculty and administrative staff, and more than 300,000 alumni.
91ÑÇÉ« U's fully bilingual Glendon Campus is home to Southern Ontario's Centre of Excellence for French Language and Bilingual Postsecondary Education.

To attend or book an interview contact: Anjum Nayyar, 91ÑÇÉ« Media Relations, 416 736 2100 ext. 44543 anayyar@yorku.ca

The post Media Advisory: Leading sports, media and entertainment companies look to Schulich School of Business students to grow their business appeared first on News@91ÑÇÉ«.

TORONTO, January 29, 2019 – At a time when companies in the creative industries face increasingly complex business challenges, driven by changes in technology, media consumption and consumer preferences, top talent is essential to helping them navigate the evolving landscape and develop solutions that help build brands, generate revenue and stay ahead of the competition.

The fourth annual Sports, Media & Entertainment Career Fair at Schulich School of Business is the only event of its kind in Canada and will showcase career opportunities in the ultra-competitive, and passion-driven creative industries. It will provide students with access to a variety of opportunities (i.e. summer internship, contract, entry-level and leadership development programs) at some of the leading companies in Canada. For Schulich students, the Fair represents a real and tangible link between academia and career opportunities.

This year’s edition is poised to set a Fair record with 24 companies expected to participate. MLSE, TIFF, adidas, Entertainment One, IMG, Tennis Canada, Rogers Media and Woodbine Entertainment are some of the industry-leading companies showcasing opportunities across various functions including Accounting, Finance, Marketing, Business Development, Analytics/Business Intelligence, Administration, and more.

The Fair’s founder, Schulich School of Business Marketing Instructor , is available for interviews.

What: 4th annual Sports, Media and Entertainment Career Fair

When: January 31, 2019 at 1 p.m. to 4 p.m. EST

Where: Deloitte Student Commons, Schulich School of Business,

91ÑÇÉ«, 111 Ian MacDonald Blvd., North 91ÑÇÉ«

91ÑÇÉ« champions new ways of thinking that drive teaching and research excellence. Our students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-disciplinary programming, innovative course design and diverse experiential learning opportunities. 91ÑÇÉ« students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. 91ÑÇÉ« U is an internationally recognized research university – our 11 faculties and 25 research centres have partnerships with 200+ leading universities worldwide. Located in Toronto, 91ÑÇÉ« is the third largest university in Canada, with a strong community of 53,000 students, 7,000 faculty and administrative staff, and more than 300,000 alumni.
91ÑÇÉ« U's fully bilingual Glendon Campus is home to Southern Ontario's Centre of Excellence for French Language and Bilingual Postsecondary Education.

To attend or book an interview contact: Anjum Nayyar, 91ÑÇÉ« Media Relations, 416 736 2100 ext. 44543 anayyar@yorku.ca

The post Media Advisory: Leading sports, media and entertainment companies look to Schulich School of Business students to grow their business appeared first on News@91ÑÇÉ«.