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sports

How is sports marketing shaping up for Winter Games? 91ÑÇÉ« expert available for comment

As 91ÑÇÉ« is also getting ready to cheer on alumna and former 91ÑÇÉ« Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, 91ÑÇÉ« marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

Age, previous sports experience, stronger predictors of performance in children than previous concussions, 91ÑÇÉ« U study finds 

A new study from 91ÑÇɫ’s Faculty of Health may offer reassuring news for parents whose children have a history of concussion, but want to get back to playing sports. Researchers from 91ÑÇɫ’s Faculty of Health spent more than a decade scouting fields, rinks and courts across the Greater Toronto Area for participants with a history of concussion and tested their performance on complex eye-hand coordination tasks, finding that age and previous sports experience were larger factors in cognitive-motor integration than a history of multiple concussions. 

MEDIA ADVISORY: 91ÑÇÉ« U expert available to comment on economic impact of the Grey Cup in Canada

TORONTO, November 23, 2016 – Grey Cup weekend is here and Toronto is the official host of the 104th edition of the Canadian Football League's championship game.  The sporting event is expected to inject millions into the Greater Toronto Area economy this year.  Last year’s hosts, Winnipeg Football Club, reported a $7.1-million net profit from the […]