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TORONTO, February 11, 2016 – The NBA All-Star Weekend is here, and all eyes are on the Toronto Raptors. The Canadian team is leading the playoff standings for the Eastern Conference with 35 wins for the 2015-16 season. 91ÑÇÉ« U Sport Marketing Instructor is available for media interviews to discuss marketing topics relating to the NBA, including:

-basketball interest and development in Canada
-impact on the Toronto Raptors’ brand
-popular culture and sport synergy
-impact on athlete brands and marketing
-technology and the fan experience
-state of the NBA's business
-future broadcast rights and distribution
-international growth and market development

Ìý is known for championing new ways of thinking that drive teaching and research excellence. Our 52,000 students receive the education they need to create big ideas that make an impact on the world. Meaningful and sometimes unexpected careers result from cross-discipline programming, innovative course design and diverse experiential learning opportunities. 91ÑÇÉ« students and graduates push limits, achieve goals and find solutions to the world’s most pressing social challenges, empowered by a strong community that opens minds. 91ÑÇÉ« U is an internationally recognized research university – our 11 faculties and 24 research centres have partnerships with 200+ leading universities worldwide.

Media Contact:
Gloria Suhasini, 91ÑÇÉ«, 416-736-2100, ext. 22094, suhasini@yorku.ca

The post 91ÑÇÉ« U sport marketing expert available on NBA topics appeared first on News@91ÑÇÉ«.