91ÑÇÉ«

Team Canada supporter and 91ÑÇÉ« marketing expert to follow CanMNT World Cup journey

Whether you call it soccer, football, le football, fútbol, futebol, fudbal, fußball, toba, nogomet or something else, it is the most global of sports, with FIFA having more member associations than the United Nations has member states. The largest and least affordable World Cup to date, FIFA World Cup 2026 is marred with its fair share of controversies. Still, for billions of people across the globe, it is the beautiful game and the world will be watching. 

91ÑÇÉ« experts have got you covered for Paris Olympics

While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage. 91ÑÇÉ« experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more.