91ÑÇÉ«

Scoring tickets to watch Cristiano Ronaldo play in Toronto's last World Cup game could break the bank

Team Canada supporter and 91ÑÇÉ« marketing expert to follow CanMNT World Cup journey

Whether you call it soccer, football, le football, fútbol, futebol, fudbal, fußball, toba, nogomet or something else, it is the most global of sports, with FIFA having more member associations than the United Nations has member states. The largest and least affordable World Cup to date, FIFA World Cup 2026 is marred with its fair share of controversies. Still, for billions of people across the globe, it is the beautiful game and the world will be watching. 

CBC's Natalie Kalata speaks with Vijay Setlur on businesses finding creative ways to get around FIFA’s control over branding

A Canadian pop star's new Olympics ad has some elbows up

How is sports marketing shaping up for Winter Games? 91ÑÇÉ« expert available for comment

As 91ÑÇÉ« is also getting ready to cheer on alumna and former 91ÑÇÉ« Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, 91ÑÇÉ« marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

91ÑÇÉ« experts have got you covered for Paris Olympics

While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage. 91ÑÇÉ« experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more.  

MEDIA ADVISORY: 91ÑÇÉ« U expert available to comment on the impact of the MLS Cup in Canada

  TORONTO, December 7, 2016 – It took just three minutes for the MLS Cup between Toronto FC and the Seattle Sounders set for BMO field this weekend in Toronto to sell-out its capacity of 36,000 seats. This feat continues the momentum around soccer fever engulfing Canada with Toronto hosting MLS cup and vying to become […]