91ÑÇÉ«

Skip to main content Skip to local navigation
Home » Posts tagged 'Vijay Setlur'

Vijay Setlur

How is sports marketing shaping up for Winter Games? 91ÑÇÉ« expert available for comment

As 91ÑÇÉ« is also getting ready to cheer on alumna and former 91ÑÇÉ« Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, 91ÑÇÉ« marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

91ÑÇÉ« experts have got you covered for Paris Olympics

While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage. 91ÑÇÉ« experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more. Â