µž±š²ā“DzԳ¦Ć©ās Lemonade left a sour taste in at least one personās mouth. Matthew Fulks, a Louisville-based filmmaker and creative director at the WDRB Kentucky news station, is taking the singer to court for copyright infringement. The plaintiff that Lemonade, µž±š²ā“DzԳ¦Ć©ās trailer for her latest album, copies āvisual and sonic elementsā from his short-film ā.ā
Fulk was allegedly by MS MR, a group signed to Columbia/Sony Records and therefore under the same label as µž±š²ā“DzԳ¦Ć©, to direct one of their new videos. According to the filmmaker, Palinoia was then sent to multiple individuals working for the label, including Bryan Younce, senior vice-president for video production at Columbia Records. Younce, who had previously made videos for µž±š²ā“DzԳ¦Ć©, asked for Fulkās email five months before work on the Lemonade trailer began. He later asked the plaintiff for story boards and a development plan for the record label. The filmmaker claims that the access to his work explains ā.ā
How strong is Fulkās case?
Like many copyright infringement cases, the outcome of this lawsuit will mainly depend on where the line between influence and copying is drawn. According to , the following must be proven in order to establish infringement: (1) ownership of a valid copyright, and (2) copying of constituent elements of the work that are original. Proof of copying consists in two elements: (1) evidence of access to the plaintiffās work and (2) probative similarities between the works.Ā More importantly, the law only protects and not ideas themselves.
While some might be more about Fulkās chances of winning this lawsuit, the filmmaker seems to have, at first sight, a strong case. In his complaint, the plaintiff mentions nine different instances where substantial similarities between the two works can be seen. These elements make up . The mentioned resemblances, with the proof of access to Fulkās work, allow the burden of proof to be shifted to the defendant who will then have ā.ā
However, when taking a closer look at both partiesā work, one could easily argue that some of the similarities Fulk mentions in his complaint lie within the scope of non-copyrightable elements.Ā This lawsuit could therefore end up like one of the most recent and similar cases to Fulkās: .
After being by the agency 72andSunny for a potential Starbucks campaign and eventually declining a deal, Maya Hayuk, a muralist known for her use of colorful geometric patterns, sued the chain, claiming that their new packaging shared too many similarities with her own work. A month later, her complaint was tossed out by the District Court in Manhattan. The judge that āwhat the Plaintiff [had] described as the 'core' of her work in theĀ aggregate, namely the use of overlapping colored rays, and colors and shapes, is tantamount to a set of unprotectable concepts or methods over which there can be no copyright monopoly conferred.āĀ Ultimately, Hayukās work and creativity both rely on the use of āraw materialā such as colors and geometric forms, which are part of the public domain. He later added that āthe total concept and feel of the protectable expression of those ideas in the Hayuk Works and the expression of those ideas in the Frappuccino Works are not substantially similar.ā
Unfortunately for Fulk, some of his claims do rely on the similarities between elements that might be deemed original. For instance, one of the nine scenes he mentioned include a shot of a person with their head down, next to graffiti. As mentioned previously, ideas cannot be protected under copyright law and showcasing a distressed character lying against a wall with their head down is most likely not original enough.
Fulk also mentions the similarity between the black-and-white title screens in both works. However, these screens have been used in multiple movies before (for instance, and , just to name a few). Moreover, as colors and fonts are considered "", Fulkās title screens cannot be protected under copyright law.
As for more abstract similarities, the plaintiff's complaint mentionsĀ that both videos have a āheavy, dark and angst-ladenā mood and that both worksā paces are āa rapid succession of short scenes or montage, interspersed with notable intermittent pauses through exaggeratedly slow scenes.ā But just like for black-and-white title screens, āPalinoiaā does not create a new genre. As have previously pointed out, even some perfume commercials are filmed and put together in the same manner. Proving that the substantially similar elements between Fulkās āPalinoiaā and µž±š²ā“DzԳ¦Ć©ās āLemonadeā trailer are protected under copyright law might therefore be harder than it seems.
A potential court decision could be very enlightening in regards to the current state of copyright law. Realistically, the chances of this lawsuit ever making it to court are fairly low - most cases like this are settled out of court -Ā as they are with involving visual arts.
Aicha Tohry is an IPilogue Editor and an Université de Montréal LLB holder.
