Pepsiās Deepest, Darkest (Trade) Secret Might Soon Be Revealed
In 2007, Pepsico (āPepsiā), makers of its namesake fizzy drink did their competitors, The Coca Cola Company (āCokeā) a good turn, by turning in two Coke employees who tried to sell its secret recipe to Pepsi. This decision on Pepsiās part can be read as a mixture of sound business acumen, legal sense and some […]
