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Tiffany Wang is an IPilogue Writer, IP Innovation Clinic Fellow, and a 2L JD Candidate at Osgoode Hall Law School.

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In July, the European Union delivered an unprecedented fine against Amazon—a record $887 million USD. Luxembourg’s National Commission for Data Protection (CNPD) penalized Amazon for their . The $887 million fine is almost triple the amount of General Data Protection Regulation .

. La Quadrature du Net claims to represent the .

Amazon refuses to remain idle. The multinational firm has already declared it will initiate the to refute this penalty. Amazon voiced that there has been and continues to promise that . The irony here, however, rests in the reality that

The EU’s penalty against Amazon . Legislation still has teeth despite Luxembourg’s historically friendly stance toward Amazon .

The unprecedented fine also underscores the EU’s of Amazon. Amazon has . Even though Amazon claims that collecting data helps to foster a better online retail environment, regulators and lawmakers. In fact, growing suspicion clouds the correlation between data and Amazon’s . The 2018 privacy investigation only fuels the . .

Amazon’s slogan is “Work hard. Have fun. Make history”. Indeed, Amazon has made history with its $887 million penalty. But is this the “history” that Jeff Bezos envisioned?

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