The  (IRAP) and the  (IPIC) have partnered to offer the  program for Canadian small and medium-sized enterprises (“SMEs”). IPilogue readers may have seen ’s&�Բ�����; of another CIC program, , which provides funding for a similar purpose through a different government channel. That article outlined the motivation behind these types of programs and summed up that  Canadian SMEs often lack access to the means to protect intellectual property (IP) and highlighted a clear economic need for innovative Canadian businesses to improve their IP commercialization.

NRC IRAP, CIC, and IPIC

The NRC IRAP provides a range of innovation support services for Canadian SMEs. The program offers funding, advisory services, and networking opportunities to help SMEs undertake research and development (“R&D”) and to commercialize, and improve their competitiveness in domestic and global markets. IRAP also provides support for technology adoption, productivity improvement, and business expansion. On February 16, 2023, the Government of Canada announced that NRC IRAP will be integrated into the  (CIC).

The CIC will be a new, operationally independent organization solely dedicated to supporting business R&D across all regions and all sectors of the economy. It is a federal initiative that will be  that aims to “play an important role in building a stronger and more innovative Canadian economy for generations to come.” The CIC will include an umbrella of programs, including both IP Assist and ElevateIP, to support the development and exploitation of IP.

IPIC is Canada’s professional association of patent agents, trademark agents and lawyers practicing in all areas of intellectual property (“IP”) law and is comprised of over 1700 members.  is to match SMEs with IPIC members who practice in their specific industry. The IP professional will help SMEs better understand the key aspects of IP and how it can support their business goals.

The IP Assist Program

There are three levels to the IP Assist Program — levels 1, 2 and 3 (L1, L2, L3, respectively). Each level brings :L1 – up to $1k, L2 – up to $20k, L3 – up to $20k+), as well as increasing engagement with an IP professional matched to the SME:

The L1 IP Awareness is a one-to-one IP awareness session during which an IP professional will provide industry-specific IP information and guidance to an SME. Engagement at L1 provides IP professionals with an opportunity to connect, support and guide innovative Canadian SME to help them achieve their business goals. Engagements with SMEs will take, on average, up to 3 hours and include an IP awareness presentation followed by Q&As.

The L2 IP Strategy relates to the IRAP SME’s specific technology space, aligns with the IRAP SMEs business objectives, and provides IRAP SMEs with specific prioritized IP actions. The IP Strategy must be informed by key relevant information relating to the technology and competitor landscapes relevant to the IRAP SMEs.

The L3 IP Implementation relates to detailed IP asset assessments, such as IP audits, trademark clearance searches, prior art searches and analysis, advice on branding strategy, legal analysis of IP landscaping, patentability analysis, licensing strategy formulation, and other activities. However, some patent and trademark preparation services and filing fees may not be covered.

Conclusion

Canada’s investment in the CIC indicates that there is an increased focus on innovation as a driver of economic growth. There is also a clear aim through programs like IP Assist and ElevateIP to ensure that IP generated by innovative SMEs in Canada are carefully strategized for and well-protected. Hopefully, this increases Canadian presence in innovation and brings greater investment in R&D into Canada.

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Kevin Keller is General Counsel at Super, a Series B startup with business verticals in travel, fintech and commerce. Before Super, Keller worked at many notable technological companies, such as Facebook, Microsoft, Instacart and Amazon. He is a first-generation college graduate who obtained his Bachelor’s Degree in Electrical and Electronics Engineering from Brigham Young University and JD from New 91��ɫ School of Law. Keller generously offered his time to the IPilogue to discuss his experiences to inspire law students interested in supporting startup companies.

How has your background as a first-generation college graduate influenced your approach to your legal career?

Those of us who are first-generation graduates can fall into one or two groups; some may be overly cautious and conservative with their approach because they’ve gone so far, learned so much, secured the job, and obtained the education. They have already taken so much risk, going outside every expectation, that turning down a solid and more predictable path is one step too far. Then there’s a group of people who will take every chance because they have nothing to lose - you get a lot of entrepreneurs that are first-generation.

I started my career a little more conservative. But, as I went further along, I got more comfortable with risks and decided that I could lean on my own skills and experiences. Taking those risks has, by and large, led to greater outcomes for me and my career, but it can be hard to do as a first generation.

What’s the story behind how you became one of the founding members of InSITE, one of the world's first technology incubators/launchpads?

I realized mid-way through law school that there was a part of me that was entrepreneurial.

I shared this feeling with Alex Cohen from Columbia Law, and we decided that if something didn’t exist that gave us the opportunity, we would have to create it. We went to both the law and business schools of our schools and put up posters claiming that we were starting an elite group, with venture capitalists and the hottest startups in the city. We had none of that, but we decided that’s what we were going to have. We eventually got Fred Wilson on board and got some law firms to provide us with space and funding. It came together, partially through force of will because we wanted to create something that didn’t exist.

Oftentimes, when I’m looking at resumes during a hiring process, I look for whether in absence of something, [the applicant] created it - if they were entrepreneurial in some fashion.

You spent 11 years at Amazon and were the first attorney hired by Amazon’s Lab126. You were also named as an inventor on 17 issued and 6 pending Amazon patents. What was it like being a part of the legal and engineering team?

Lab126 was formed by Amazon to develop its hardware products. When I joined, I was sitting alongside everyone. It’s one of the things about joining a start-up that is kind of unique and fun for attorneys - you’re there in the thick of it with the rest of the employees. This environment led me to think of ideas for how the products could work together or how we could make something that might help us around a regulatory problem in a customer friendly way. I was super privileged to be able to participate in that creative process.

You have seen a lot of major tech companies in their initial stages of development. What key roles do you think the legal team had in ensuring the success of these companies?

It’s a fine balance. A good legal team will identify significant risks, but also allow start-ups to be start-ups - they’re going to take some risks and that’s ok. Even with experience, it’s still nerve-wracking as an attorney to know that there are rocks that you haven't overturned, but you have limited time and resources so it’s necessary for you to apply your judgment to best posit which are most likely to harbor significant risks.

Can you briefly describe your company Super? What advice would you give to students who are interested in pursuing a legal career in a start-up?

Super is a startup with business verticals in travel, fintech and commerce. Altogether, we have SuperCash, SuperTravel, and SuperShop, and they are all under the umbrella of “Super” with the overall mission to help people save and build credit.

For people who want to go into start-ups, you’re probably not going to be right out of law school. The first attorney, the start-up hires because they’re going to want someone who can jump in and do everything across the board. Even if you are that one person with experience, it’s difficult to have all that experience - employment, real estate, compliance, corporate, security, intellectual property… hopefully not bankruptcy. There’s a combination of classes that could be helpful: venture capital or corporate finance courses that talk about funding would be very helpful. Some general knowledge of IP would also help, it doesn’t have to be deep. I would consider myself an IP expert at this point in my career, and the only course I took in school was Trademarks.

I just hired someone in November who was largely in corporate security and M&As. Now she’s two months in supporting our marketing team, doing some trademarks analysis, dealing with consumer complaints, working on our end-user agreements and thinking about privacy and doing a great job of learning that stuff quickly. You’re not gonna have everything but you need to realize that even without everything, you have that one core skill set of being able to learn things fast, and that’s something valuable you can bring to the start-up.

Note from the Interviewer:

I would like to express my gratitude to Kevin Keller for taking the time to participate in this interview and sharing his valuable insights into his experiences across various roles within the tech and start-up industries.

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Serena Nath is an IPilogue Writer and a 2L JD candidate at Osgoode Hall Law School.

In 2018, the Government of Canada to aid “Canadian businesses, creators, entrepreneurs and innovators” to “understand, protect and access IP”. The hope is to achieve this via IP awareness, education and advice, strategic IP tools for growth, and IP legislation.

ElevateIP

To further its IP strategy, the Government of Canada announced its intention in their 2022 budget to launch ElevateIP. consisted of the federal government pledging $90 million over 4 years starting in 2022-2023 to provide Canadian SMEs (small and medium-sized enterprises) with the tools needed to understand, manage, and leverage their IP and with access to professional IP services. Specifically, ElevateIP funding can support three different categories of activities including, and limited to, IP awareness, developing IP strategies, and implementing IP strategies. To be eligible for ElevateIP funding, applicants undertook a competitive application process where they were evaluated on their proposal’s capacity to achieve results and alignment with all three of ElevateIP’s program objectives. On December 19, 2022, the Parliamentary Secretary to the Minister of Tourism, on behalf of the Minister of Innovation, Science and Industry, announced of the ElevateIP funding.

Importance of ElevateIP

Many studies have shown how valuable intangible assets, including IP, are for a company. Along with more well-known advantages, such as the protection of creator ideas and brand reputation, intangible assets also have less-known benefits for companies. A Business Valuation Resources illustrated that having more intangible assets, such as IP, correlates with higher business valuations. Another EUIPO showed that companies with patents tend to grow more than companies without patents. However, studies have also shown that many Canadian start-ups are not capitalizing on their company’s potential due to a lack of IP. This is reflected in a study by the World Intellectual Property Organization that showed that in 2019, by the number of IP rights filed. Additionally, by the Canadian Intellectual Property Office from 2019 showed that only two percent of small and medium Canadian enterprises owned a patent. Thus, the overall goal of ElevateIP is to help Canadian SMEs overcome their lack of IP.

While some Intellectual Property experts hope that this program will increase the commercialization of IP for Canadian companies, others, including the president and chair of the Intellectual Property Institute of Canada, that ElevateIP’s goal of helping companies create an IP strategy will not necessarily result in more IP filings. This is mainly due to the federal government’s focus on educating companies about IP rights and not enough incentivization for companies to acquire IP rights. Perhaps ElevateIP is an important first, but not final, step in the federal government’s plan to increase IP among Canadian companies.

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