He stood stone still at the first tee of Augusta National, drew his club back in a wide arc and then promptly ripped the ball 75 yards left of the fairway. Yet there were no obscenities. There was no look of disgust or throwing of equipment. There was nothing, frankly, resembling Tiger Woods.

Yesterday, in his first news conference since revelations of his affairs surfaced last fall, Woods preached humility and contrition, and promised he was working hard to reinvent himself: not just at home, but on the course as well.

Woods is trying to win over audiences following a sex scandal that has destroyed his public image. And that means curbing the fiery outbursts is essential, says Alan Middleton, a marketing professor at 91��ɫ’s Schulich School of Business. “He’s got to come across as a contrite, normal human being,” he said.

Other articles about Woods in which Middleton is cited are available and .

Posted by Elizabeth Monier-Williams, research communications officer, with files courtesy of YFile – 91��ɫ’s daily e-bulletin.

The post Marketing professor weighs in on Tiger Woods' new image appeared first on Research & Innovation.

McDonald's is giving away free coffee, while Tim Hortons' Roll Up The Rim To Win campaign is in full throttle. Which company is winning the coffee war? What does it bring to the bottom line? And, which brand tastes better?

The on BNN's Web site.

Robert Latham, associate professor of Political Science and director of 91��ɫ’s Centre for International & Security Studies, and Qasim Farah, a 91��ɫ graduate student in the Faculty of Environmental Studies, spoke about the possible recruiting of young Canadian Somalis by Al Shahab, an organization that has been added to the government’s list of terrorist organizations, on CBC Radio’s “” March 10. The audio clip is available on .

Barbo Ciakudia, an international studies student at Glendon College and an organizer of 91��ɫ's How Much Do You Know About the D. R. Congo? conference, was interviewed on Metro Morning about the relationship between coltan, a metallic ore used to manufacture electronics, such as cell phones and computers, and the Congo's decades-long conflict. Both the interview and the conference took place on March 11. The segment runs over seven minutes and is available on CBC's "" Web site.

Posted by Elizabeth Monier-Williams, research communications officer, with files courtesy of YFile – 91��ɫ’s daily e-bulletin.

The post Video and audio: 91��ɫ researchers on coffee wars, security threats, and conflict in the Congo appeared first on Research & Innovation.