It was during this week, in the lead-up to today’s supernaturally inclined date of Friday the 13th, that I learned the similarity between believing in Bigfoot and believing in The One, wrote columnist Micah Toub in :

This somewhat unsettling information was delivered to me not by the Weekly World News, but by Ian McGregor, a 91��ɫ psychology researcher [Faculty of Health]. With assistance from his grad student , McGregor has been studying what those in his field call “compensatory conviction”. I had been curious to find out about the usefulness of pinning one’s romantic hopes and dreams on things like astrology, synchronicity and fate. As it turns out, there is some.

In his lab, McGregor has his guests perform activities and answer questions that are meant to put them in an anxious mood. He then asks them to rate their level of confidence that they’ve found, as he puts it, “their soul mate or the person they are meant to be with.”

When they were rattled, subjects consistently rated their current relationship higher on the magic scale, using their partner as a balm to ease anxiety about other matters.

“If you’re feeling uncertain about a particular domain in your life – economics or academics or family, for instance – you’ll find another domain to find certainty,” McGregor explained. “Relationships can become an attractive domain for irrational conviction.”

Similarly uncertain subjects, McGregor told me, also calm themselves by exaggerating beliefs in supernatural phenomena, like heaven and hell. And yeah, Bigfoot.

. . .

In hindsight, it seems somewhat silly, but according to McGregor, a certain amount of silliness can be a good thing. He actually called it an “optimal margin of illusion,” which will also be the title of my first album. “People have a lot of illusions to protect them from anxiety,” McGregor told me. “But sometimes, positive illusions can actually come true. Sometimes people eventually develop better relationships because of them.” In other words, if your belief in astrology makes you optimistic about your current love interest, that superstitious optimism might be the thing that turns the two of you into a scientific fact.

For those who place themselves firmly on the skeptical side when it comes to the universal energy flow’s influence on love, McGregor pointed out that this doesn’t mean you're immune to illusion. “People can delude themselves about how great their partner is and how great they are,” he said, adding that these people who put too much faith in the awesomeness of their own will can become equally out of touch with reality.

He went even further: “The personal confidence illusions can spin into narcissism, where the person is living in their own mind, leaving a wake of rubble behind them as they flex their grandiose muscles.”

Posted by Elizabeth Monier-Williams, research communications officer, with files courtesy of YFile – 91��ɫ’s daily e-bulletin.

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Soraya Mehdizadeh of 100 users at 91��ɫ ranging in age from 18-25 years old. Her study, published in the journal Cyberpsychology, Behavior, and Social Networking, found that individuals higher in narcissism and lower in self-esteem spent more time on the site and filled their pages with more self-promotional content.

“We all know people like this. They’re updating their status every five minutes and the photos they post are very carefully construed,” says Mehdizadeh. “The question is, are these really accurate representations of the individual or are they merely a projection of who the individual wants to be?”

Mehdizadeh says she was struck by the fact that those with lower self-esteem were more apt to use this social networking tool.

“I believe the next question to be answered is whether or not the use of such websites could be used to improve one’s self-esteem and overall sense of well-being. This sort of finding may have great implications in the lives of the socially anxious or depressed,” she says.

In the study, five features of participants’ Facebook pages were assessed for self-promotion: the “about me” section, the main photo, the first 20 pictures on the “view photos of me” section, notes, and status updates.

For the purpose of the study, self-promotion was defined as any descriptive or visual information that attempted to persuade others about one's own positive qualities. For example, facial expression (striking a pose or making a face) and picture enhancement (using photo editing software) were assessed in the main photo and “view photos of me” sections. The use of positive adjectives, self-promoting mottos, and metaphorical quotes were examined in the “about me” section. Self-promotion in the notes section could include posting results from Facebook applications including “my celebrity look-alikes,” which compares a photo of the user to celebrities, or vain online quiz results.

The Rosenberg Self-Esteem Scale was used to measure participants’ self-esteem. Narcissism was assessed using the Narcissism Personality Inventory.

Mehdizadeh also looked at the role of gender: she found that men displayed more self-promotional content in the “about me” and notes sections, whereas women demonstrated more self-promotion in the main photo section. No significant difference between the sexes was observed with regards to content in “view photos” or status updates.

The research was conducted as part of Mehdizadeh’s undergraduate thesis in the Bachelor of Psychology program in 91��ɫ’s .

“I thought this was an interesting way to apply theoretical paradigms in psychology to online self-presentation, which is still a fairly new concept,” she says.

By Melissa Hughes, media relations officer.

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An analysis by researchers from 91��ɫ’s Faculty of Health suggests that egotism and low self-esteem may be related to “greater online activity” among Facebook profiles of users between 18- to 25-years old.

In a report published by cnbc.com, a similar study from San Diego State University also found that 60 per cent of university students surveyed used social networking sites for "self-promotion, narcissism and attention-seeking."

The is available on the International Business Times News Website.

Posted by Elizabeth Monier-Wiliams, research communications officer, with files courtesy of YFile– 91��ɫ’s daily e-bulletin.

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