Ontario Media Development Corporation Archives | Research & Innovation /research/tag/ontario-media-development-corporation/ Wed, 29 Jan 2025 19:45:08 +0000 en-CA hourly 1 https://wordpress.org/?v=6.9.4 Toronto International Stereoscopic 3D Conference begins Saturday /research/2011/06/09/toronto-international-stereoscopic-3d-conference-begins-saturday-2/ Thu, 09 Jun 2011 08:00:00 +0000 /researchdev/2011/06/09/toronto-international-stereoscopic-3d-conference-begins-saturday-2/ Conference driven by 91亚色 research in digital media, psychology, vision and computer science The Toronto International Stereoscopic 3D Conference, a one-of-a-kind gathering of experts in stereoscopic 3D art and entertainment, takes place in Toronto June 11 to 14. Major figures from the USA, UK, Russia, Germany and Canada will convene at TIFF Bell Lightbox to […]

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Conference driven by 91亚色 research in digital media, psychology, vision and computer science

The , a one-of-a-kind gathering of experts in stereoscopic 3D art and entertainment, takes place in Toronto June 11 to 14. Major figures from the USA, UK, Russia, Germany and Canada will convene at TIFF Bell Lightbox to address and analyze the latest developments in the field.

Speakers include renowned German director , Irish director and U2 stage designer , , co-founder of IMAX and leading international film historian .聽 Minister , will deliver remarks.

The Toronto International Stereoscopic 3D Conference is organized by the (3D FLIC) and researchers from 91亚色, including the . Bridging academia and industry, the event is designed to create dynamic synergies to funnel cutting-edge research into 3D production and best practices, to continue to improve the stereo 3D experience and respond to the growing audience appetite for 3D entertainment across all platforms.

Saturday, June 11
What: 聽聽聽聽聽聽聽聽聽聽聽聽聽 Official opening night of the Toronto International Stereoscopic 3D Conference

When: 聽聽聽聽聽聽聽聽聽聽聽聽 5pm (Please arrive 1 hour early for sound feed)

Where:聽聽聽聽聽聽聽聽聽聽聽聽 Cinema 2, TIFF Bell Lightbox, Reitman Square, 350 King Street West, Toronto

Remarks:

  • Juana Awad, 3D FLIC Project Director
  • , Associate Dean Research, Faculty of Fine Arts, 91亚色
  • James Weyman, Manager of Industry Initiatives, Ontario Media Development Corporation
  • Awad introduces Ali Kazimi, Faculty of Fine Arts, 91亚色
  • Kazimi presents German filmmaker and keynote speaker Wim Wenders

5:30pm Keynote address by Wim Wenders, titled 鈥淥n PINA鈥

Sunday, June 12
What: 聽聽聽聽聽聽聽聽聽聽聽聽聽 Toronto International Stereoscopic 3D Conference, remarks by Honourable聽 Michael Chan, Minister of Tourism & Culture.

When: 聽聽聽聽聽聽聽聽聽聽聽聽 10am (Please arrive 1 hour early for sound feed)

Where:聽聽聽聽聽聽聽聽聽聽聽聽 Cinema 2, TIFF Bell Lightbox, Reitman Square, 350 King Street West, Toronto

Remarks:

  • Juana Awad, 3D FLIC Project Director
  • Nell Tenhaaf, Professor of Visual Arts, Faculty of Fine Arts, 91亚色
  • Honourable Michael Chan, Ontario Minister of Tourism & Culture
  • Tenhaaf introduces Bill White, partner, 3D Camera Company

10:30am Mini Keynote Canada鈥檚 lead on the Stereoscopic 3D World Stage

  • Dr. Paul Salvini (CTO Side FX Software)
  • Dr. Kevin Tuer (MD Canadian Digital Media Network)

For more details, see and a previous .

Artistic Direction and Organization Juana Awad, 3D FLIC Project Director 91亚色; Professor Janine Marchessault, Canada Research Chair in Art, Digital Media and Globalization, 91亚色; and Sanja Obradovic, PHD Candidate Communication and Culture, Ryerson University/91亚色.

By Amy Stewart, publicist, Faculty of Fine Arts

Republished courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin.

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91亚色's digital media, vision and computer science expertise driving inaugural 3D conference /research/2011/05/19/york-expertise-behind-inaugural-3d-conference-2/ Thu, 19 May 2011 08:00:00 +0000 /researchdev/2011/05/19/york-expertise-behind-inaugural-3d-conference-2/ The Toronto International Stereoscopic 3D Conference, a one-of-a-kind gathering of experts in stereoscopic 3D art and entertainment, takes place in Toronto June 11 to 14. Major figures from the USA, UK, Russia, Germany and Canada will convene at TIFF Bell Lightbox to address and analyze the latest developments in the field. The first of its […]

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The , a one-of-a-kind gathering of experts in stereoscopic 3D art and entertainment, takes place in Toronto June 11 to 14. Major figures from the USA, UK, Russia, Germany and Canada will convene at TIFF Bell Lightbox to address and analyze the latest developments in the field.

The first of its kind in Canada, the Toronto International Stereoscopic 3D Conference is organized by the 3D Film Innovation Consortium (3D FLIC), and researchers from 91亚色.

See the for start times, remarks and speakers.

Bridging academia and industry, the event is designed to create dynamic synergies to funnel cutting-edge research into 3D production and best practices, to continue to improve the stereo 3D experience and respond to the growing audience appetite for 3D entertainment across all platforms.

The conference will offer film and TV production companies, 3D practitioners and enthusiasts the opportunity for far-ranging discussions about contemporary challenges and possibilities in stereoscopic 3D. It will feature keynotes, panel discussions and presentations, with screenings and master classes rounding out the program.

Keynote presenters include renowned German director , who will discuss the creation of his 3D documentary , about the influential choreographer Pina Bausch; Irish director and stage designer Catherine Owen, who will share her experiences co-directing U23D, the first film shot in digital 3D; Graeme Ferguson, co-founder of IMAX and one of the filmmakers behinds some of its most successful films, and Thomas Elsaesser, renowned international film historian.

httpv://www.youtube.com/watch?v=VaB5Nc0XNOY&feature=player_embedded

 

The live-action nature drama Bugs, the science-fiction action blockbuster and , the IMAX exploration of the profound impact of the Hubble Space Telescope on the way we view the universe, will all be screened and聽introduced by their producers.

Panels include Stereography and Cinematography, Producing and Directing Stereo 3D, Expanding the Tool Set: Post-production and visual effects, Shooting for Conversion, Stereoscopic Perception and Cinema, History of Experiments in 3D Film and Photography, and many more.

All panels, presentations, keynotes and screenings will be held at the 350-seat 3D-capable cinema at TIFF Bell Lightbox, giving all speakers the possibility to show footage during their presentations.

The Toronto International Stereoscopic 3D Conference runs immediately prior to , June 15聽to 19, allowing for synergies and exchanges between the two international events.

The conference is produced and presented by 3D FLIC and 91亚色.聽Presenting partners: Social Sciences and Humanities Research Council of Canada, Graphics Animation and New Media (GRAND) NCE, Ontario Media Development Corporation (OMDC). Supporting partners: City of Toronto, Canadian Digital Media Network, Goethe Institute Toronto, IMAX, Cinespace Film Studios, 3D Camera Company, Creative Post, Studio SysAdmin and Geneva Films. Additional support from: FilmOntario and Computer Animation Studios of Ontario (CASO). Master classes co-presented by TIFF Bell Lightbox.

A full聽conference pass is $180. Passes for students and seniors are聽$60. A day pass is $75, with student and senior聽day passes priced at $25.聽Tickets for the Wim Wenders master class are $25 each, and $15 for聽students and seniors. Tickets for other master classes are $15 each, with students and seniors tickets priced at $10 per class.

Information and conference registration forms can be found on the website.

Republished courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin.

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91亚色 researchers find clue to achieving more realistic 3D screens /research/2011/02/08/york-researchers-find-clue-to-achieving-more-realistic-3d-screens-2/ Tue, 08 Feb 2011 10:00:00 +0000 /researchdev/2011/02/08/york-researchers-find-clue-to-achieving-more-realistic-3d-screens-2/ Can 3D images be made to look more realistic? 91亚色 vision researchers have discovered how a to keep our eyes on the prize, so to speak. In order to see 3D images properly, our left and right eyes have to view separate images. Because 3D display technology isn鈥檛 perfect, there are times when images […]

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Can 3D images be made to look more realistic? 91亚色 vision researchers have discovered how a to keep our eyes on the prize, so to speak.

In order to see 3D images properly, our left and right eyes have to view separate images. Because 3D display technology isn鈥檛 perfect, there are times when images intended for one eye become contaminated by images meant for the other. Researchers have uncovered a link between this phenomenon, dubbed 鈥渃rosstalk鈥, and the amount of depth in the images we see onscreen.

鈥淥ur study found that the more interference from crosstalk, the less depth you鈥檒l see. This reduction in depth can make 3D images appear less realistic,鈥 says Inna Tsirlin, a PhD student in psychology working in 91亚色鈥檚 , part of the .

Right: An image that is undistorted by crosstalk

To minimize such visual distortions, crosstalk should be kept at levels of four per cent or lower, the study recommends. 鈥淔or viewers to see as much depth as intended, 3D displays should ensure that less than four per cent of the left image leaks into the right eye, and vice versa,鈥 Tsirlin says.

Tsirlin and her collaborators conducted experiments using a custom-built display. They introduced precise amounts of crosstalk to a pair of lines presented separately to participants鈥 left and right eyes. The brain combines these 2D images to perceive them as one image in 3D.

Participants were asked to indicate the amount of depth they perceived using a virtual ruler. The study showed that crosstalk was detrimental at even the smallest depths tested, and became more disruptive as depth increased.

鈥淔or example, instead of seeing two objects at ten centimetres apart in depth, you would see them at five centimetres apart if the crosstalk is high enough. We also found that the detrimental effect of crosstalk on the perceived amount of depth is stronger when there is a larger depth range in a 3D image. So, there will be聽more disruption for objects at one millimetre apart than for objects at ten centimetres apart in depth,鈥 says Tsirlin.

Left: The same image showing the distortion caused by crosstalk

Previous research has established that crosstalk causes viewing discomfort, which can include eye strain, headaches and dizziness. Tsirlin says optimizing hardware for a crosstalk level below four per cent may resolve these issues as well.

Tsirlin is supervised by 91亚色 Professors and , who co-authored the study. Their initial findings were recently presented at the international Stereoscopic Displays and Applications 2011 conference in San Francisco.

The research was conducted as part of the (3D FLIC), an interdisciplinary collaboration of scientists, filmmakers and industry partners such as Cinespace Studios, IMAX, Christie Digital and Starz Animation. 3D FLIC is funded by the聽Ontario Media Development Corporation聽(OMDC) and the聽Ontario Centres of Excellence (OCE).

Tsirlin鈥檚 research is supported by a (NSERC) graduate scholarship. She was among the first cohort of students to complete 91亚色鈥檚 Neuroscience Graduate聽Diploma Program.

Republished courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin

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Professor Ali Kazimi weighs in on human brains and new understanding successful 3D filmmaking demands /research/2010/09/21/professor-ali-kazimi-weighs-in-on-human-brains-and-new-understanding-successful-3d-filmmaking-demands-2/ Tue, 21 Sep 2010 08:00:00 +0000 /researchdev/2010/09/21/professor-ali-kazimi-weighs-in-on-human-brains-and-new-understanding-successful-3d-filmmaking-demands-2/ James Stewart, a director and founder of Geneva Films, a Toronto-based company specializing in 3-D commercial productions, is in the first wave of people with a great deal of experience filming in 3-D, wrote the Toronto Star Sept. 18: Stewart is in the first wave of people with a great deal of experience filming in […]

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James Stewart, a director and founder of Geneva Films, a Toronto-based company specializing in 3-D commercial productions, is in the first wave of people with a great deal of experience filming in 3-D, :

Stewart is in the first wave of people with a great deal of experience filming in 3-D and is very busy shooting concerts, commercials and more. At an industry panel on 3-D at TIFF, he implored independent filmmakers, especially of documentaries, to pitch content-hungry networks like Discovery. However, his biggest concern with 3-D is keeping the quality up.

鈥淢y biggest concern is the production of very bad 3-D and it will be coming . . . whenever a film comes out and it doesn't look great, it's not good for the whole industry.鈥 he says. 鈥淧eople who don't know how to produce it properly are going to start shooting 3-D. The indie film world is going to start shooting 3-D, but they need to understand how to produce proper 3-D so it doesn't hurt people's eyes.鈥

Ali Kazimi echoes that thought. A filmmaker and film professor in 91亚色鈥檚 Faculty of Fine Arts, he is part of a Toronto-based group called , which teams filmmakers and vision scientists to study the technology and its effects. 3-D requires a new visual grammar that filmmakers are learning and still working out. He says the organization鈥檚 work has shown that human brains process a 3-D image completely differently than 2-D.

鈥淲ith 3-D you actually have the responsibility of the comfort and, to a degree, the well-being of your audience as well,鈥 he says. 鈥淭o shoot 3-D really requires a fundamental understanding of stereoscopic depth perception, and how the human brain works mechanically and optically. If you don鈥檛 have that then you鈥檒l get bad 3-D,鈥 causing many problems such as eye strain, nausea and headaches.

One good reason to want it to succeed is that Toronto is poised to be an important centre for 3-D production. The is funding 3D FLIC and local businesses like Brash 3-D Studios, the 3-D Camera Company and Spatial View (whose a glasses-free 3-D approach has already yielded an iPhone product and an iPad prototype) are doing well and hoping to cash in as 3-D acceptance continues to grow.

Posted by Elizabeth Monier-Williams, with files courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin.

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3D FLIC project brings film studios to 91亚色 to work on 3-D technology, writes Toronto Star /research/2010/08/04/3d-flic-project-brings-film-studios-to-york-university-to-work-on-3-d-technology-writes-toronto-star-2/ Wed, 04 Aug 2010 08:00:00 +0000 /researchdev/2010/08/04/3d-flic-project-brings-film-studios-to-york-university-to-work-on-3-d-technology-writes-toronto-star-2/ Everyone from video game console makers such as Nintendo, to satellite TV services such as Bell TV, is making a bet on 3-D, wrote the Toronto Star July 31: 鈥淭he studios are realizing there鈥檚 a golden goose here because you get all these bums in seats that will pay a 30 per cent premium,鈥 says […]

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Everyone from video game console makers such as Nintendo, to satellite TV services such as Bell TV, is making a bet on 3-D, :

鈥淭he studios are realizing there鈥檚 a golden goose here because you get all these bums in seats that will pay a 30 per cent premium,鈥 says Ali Kazimi, an independent filmmaker and professor in 91亚色鈥檚 Department of Film in the Faculty of Fine Arts.

. . .

Several Toronto firms are participating in a provincially funded research project called 3D FLIC. The two-year project combines the talents of visual scientists at 91亚色 with film makers and their suppliers.

One of the driving forces behind the project is Jim Mirkopoulos, vice-president at family-owned Cinespace Film Studios.

鈥淭wo years ago we really became interested, before the big wave hit, in how to optimize our space for 3D so we could help spur Ontario鈥檚 transformation into a 3D centre of excellence,鈥 Mirkopoulos says.

The company partnered with 91亚色 and 3D Camera Company, shot a few test projects and then applied to the Ontario Media Development Corp. for a grant. The project received $1.4 million in funding.

鈥淭he idea is to build a competency in 3D that surpasses other jurisdictions in North America,鈥 Mirkopoulos says, and generate jobs in the new 3D industry.

Kazimi, the film maker, educator and member of 3D FLIC, says a lot of work lies ahead.

鈥淚t鈥檚 a new medium. It鈥檚 akin to switching from black and white to colour, compounded many times,鈥 he says. 鈥淲e really don鈥檛 know at this stage what are the true possibilities of 3D story telling in film language.鈥

But it鈥檚 also a huge business opportunity for the city, Kazimi says.

Between Mirkopoulous, White and others, Toronto is becoming a hub of 3D activity, he says. 鈥淧eople are coming to Toronto because of them.鈥

More information about 3D FLIC is available on the and in the . To read the complete Star article, .

Republished courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin.

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Ontario Centre of Excellence's Discovery 2010 was now, not next /research/2010/06/15/ontario-centre-of-excellences-discovery-2010-was-now-not-next-2/ Tue, 15 Jun 2010 08:00:00 +0000 /researchdev/2010/06/15/ontario-centre-of-excellences-discovery-2010-was-now-not-next-2/ Discovery 2010, the Ontario Centre of Excellence鈥檚 annual conference to showcase and celebrate Ontario innovation, is one of Ontario鈥檚 flagship programs that supports and promotes research at Ontario鈥檚 universities, colleges, research institutions and companies. Held May 17 and 18, Discovery 2010 was billed as 鈥淲here next Happens鈥 for Clean Tech, Health Tech, High Tech and […]

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Discovery 2010, the Ontario Centre of Excellence鈥檚 annual conference to showcase and celebrate Ontario innovation, is one of Ontario鈥檚 flagship programs that supports and promotes research at Ontario鈥檚 universities, colleges, research institutions and companies. Held May 17 and 18, Discovery 2010 was billed as 鈥淲here next Happens鈥 for Clean Tech, Health Tech, High Tech and Digital Media.

91亚色's 2010 Rover rolls through the desert

91亚色 had several different presentations at Discovery 2010. Professors , George Zhu, , Costas Armenakis, , Hugh Chesser and Baoxin Hu from the Department of Earth & Space Science & Engineering had several displays, including an underwater robot, a nanosatellite, computer vision and a Mars rover.

Professor Regina Lee and her students, also from the Department of Earth & Space Science, showed off their Mars rover and the massive trophy they won for placing first in the 2009 University Rover Challenge in Utah (where the land apparently resembles the surface of Mars 鈥 who knew?). The group also placed second in the 2010 competition this month.

Professor kept crowds happy playing his iPhone app, 鈥溾 which debuted at . 91亚色鈥檚 digital media display also featured the projects funded by the Ontario Media Development Corporation (, led by Professor Nell Tenhaff in the Faculty of Fine Arts) and the Ontario Research Fund (the , led by Professor John Tsotsos in the Faculty of Science & Engineering).

Meanwhile, , a partner in the 91亚色-led 3D FLIC project, drew crowds who didn鈥檛 mind sharing 3D glasses to experience their stunning 3D television footage.

3D Camera Company's 3D TV display at Discovery10

, a Regional Innovation Network for biotechnology in 91亚色 Region for which 91亚色 is a founding partner, was also represented by Janet Leclair and Sana Mulji Dutt.

Among the event鈥檚 highlights were the awards ceremonies, including the , innovation awards and many awards for Ontario鈥檚 best researchers, students and companies.聽 Amongst these was the award for . The winning team, lead by Armen Bakirtzian, included a 91亚色 MBA candidate, Ara Hasserjian.

Discovery 2010 provided an excellent introduction and overview for Sarah Fuller who joined 91亚色 May 17 as associate director, research agreements and intellectual property where she

will lead 91亚色鈥檚 technology commercialization group. If your research involves non-academic partners (such as community, government, industry) or if you are required to transfer research funding, information or materials to another institution, Sarah can be reached at extension 20579 or by e-mail at sfuller@yorku.ca.

91亚色's computer science displays at Discovery10.

So what鈥檚 next for now? 91亚色 is actively supporting industrial collaborations for faculty and students. Through expert services, industry liaison and technology commercialization under the Office of the Voce-President Research & Innovation, 91亚色 will help connect your research to industrial partners. Companies can also explore working with 91亚色 researchers and grad students.

For more information, contact David Phipps, director, Research Services and Knowledge Exchange at 416-736-5813 or dphipps@yorku.ca.

By David Phipps, director, Research Services and Knowledge Exchange.

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3D FLIC launches into orbit at Cinespace Film Studios /research/2010/05/05/3d-flic-launches-into-orbit-at-cinespace-2/ Wed, 05 May 2010 08:00:00 +0000 /researchdev/2010/05/05/3d-flic-launches-into-orbit-at-cinespace-2/ From the works of James Cameron to Werner Herzog, 3D films have become a cinematic trend of epic proportions. On the crest of this wave of stereoscopy, 91亚色 officially launched the 3D Film Innovation Consortium (3D FLIC), a $1.4-million academic-industry partnership to build capacity for stereoscopic 3D (S3D)聽film production in the Greater Toronto Area and […]

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From the works of James Cameron to Werner Herzog, 3D films have become a cinematic trend of epic proportions. On the crest of this wave of stereoscopy, 91亚色 officially launched the (3D FLIC), a $1.4-million academic-industry partnership to build capacity for stereoscopic 3D (S3D)聽film production in the Greater Toronto Area and Ontario.

At the April 23 launch at Toronto鈥檚 , 3D FLIC researchers Professor from 91亚色鈥檚 and Professor from the spoke about the critical importance of collaboration to their respective 3D research in film and psychology.

Right: Launch goers watch a聽2D to 3D conversion demo at the 3D FLIC launch

鈥淏ecause the perception of S3D is personal, opinions are strongly held,鈥 Wilcox said. 鈥淧eople assume that how they see is how everyone sees. This is simply false, and testing is the only way to determine the average human鈥檚 perception of 3D. Our goal is not only to study the issues with rigour, but also to disseminate our research results widely. 3D FLIC鈥檚 mandate is to make our results public, and in doing so highlight the central role that the Ontario film industry is playing in advancing S3D.鈥

Several 3D FLIC industry partners were on site to give previews and demonstrations of their work. The showcase included the 3D Camera Company鈥檚 new Hawkeye S3D camera with a live 3D footage feed; a demo of 2D to 3D conversion by Communications Research Centre Canada in association with Cinespace Film Studios and Creative Post Inc.; a demo reel from Starz Animation Toronto; and a presentation of Side Effects Software Inc.鈥檚 procedural 3D animation software Houdini, which was used for special effects in blockbusters like and .

Left: From left, Stan Shapson, vice-president, research & innovation at 91亚色; David Choat, vice-president of聽human resources at the Ontario Centres of Excellence; Laura Albanese, parliamentary assistant to the minister of聽culture and MPP for 91亚色 South-Weston; Karen Thorne-Stone, president and CEO of the聽Ontario Media Development Corporation; and Jim Mirkopoulos, vice-president of operations at聽Cinespace Film Studios

Visual arts Professor Nell Tenhaaf, associate dean of research in 91亚色鈥檚 Faculty of Fine Arts and 3D FLIC鈥檚 principal investigator, welcomed representatives from government and granting agencies, including Laura Albanese, parliamentary assistant to the minister of culture and MPP for 91亚色 South-Weston; Karen Thorne-Stone, president and CEO of the Ontario Media Development Corporation; and David Choat, vice-president of human resources for the Ontario Centres of Excellence. Over 100 industry delegates were on hand to learn about 3D FLIC鈥檚 unique convergence of academia, industry, art and science. Attendees included longtime S3D industry leaders such as IMAX and RealD, stereographers and filmmakers.

The 3D FLIC research team includes:

  • 91亚色鈥檚 in the Faculty of Fine Arts and the interdisciplinary Centre for Vision Research
  • Canadian Film Centre Media Lab
  • Ontario Centres of Excellence
  • Computer Animation Studios of Ontario
  • Cinespace Film Studios
  • 3D Camera Company
  • Creative post Inc.
  • Starz Animation Toronto
  • PS Production Services Ltd.
  • Side Effects Software Inc.
  • Saw VII Productions Canada Inc.

For more information, visit the Web site.

By Amy Stewart, publicist, Faculty of Fine Arts.

Republished courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin.

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3D FLIC research project officially launches, attracting notice in Hollywood /research/2010/04/27/3d-flic-research-project-officially-launches-attracting-notice-in-hollywood-2/ Tue, 27 Apr 2010 08:00:00 +0000 /researchdev/2010/04/27/3d-flic-research-project-officially-launches-attracting-notice-in-hollywood-2/ The 91亚色-led 3D FLIC research project celebrated its official launch April 23 at Cinespace Film Studios in Toronto. 91亚色 professors Nell Tenhaaf, Laurie Wilcox from the Centre for Vision Research, and Ali Kazimi took part in the event's program. The Hollywood Reporter covered 3D FLIC's launch April 23: After losing traditional Hollywood film and TV […]

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The 91亚色-led celebrated its official launch April 23 at in Toronto. 91亚色 professors Nell Tenhaaf, from the , and took part in the event's program.

The Hollywood Reporter April 23:

After losing traditional Hollywood film and TV shoots to rival U.S. states like Louisiana and New Mexico, the Ontario provincial government is looking to lift its local production sector by luring 3D flicks and 2D-to-3D conversion work up north.

In the wake of "Avatar," the Ontario Media Development Corp. on Friday unveiled a two-year $1.4 million 3D Film Innovation Consortium (3D FLIC) to expand Toronto's 3D film expertise.

OMDC president and CEO Karen Thorne-Stone said her agency, which markets the province as a film location in Hollywood, is looking to build out Ontario's 3D infrastructure to entice Los Angeles producers with next-level 3D projects to complete.

Jim Mirkopoulos, vp operations at Cinespace Studios, a major Toronto facility, said he is talking to major studios about shooting their movies in the city, and then remaining here to convert 2D content to 3D at partner Creative Post's 3D stereoscopic post facility.
. . .

Nell Tenhaaf, associate dean of research at 91亚色, and the 3D FLIC project leader, said little research has been done into how audiences react to misaligned objects in 3D projection, or the illusion of depth, all of which may produce occasional nausea.

"We want to understand how the brain interacts with 3D film so we can make the experience as good as it can possibly get," she said.

Tenhaff added the practical solutions discovered by Ontario academics will be put into locally produced postproduction technologies and 3D film production processes to better attract Hollywood and other foreign producers to the province.

The project was also covered in the Hindustan Times April 25:

Forget , it was just the tip of an ice cube. The technology that James Cameron鈥檚 film is credited to have breathed life into has been around in some way or the other since the 1890s, when a 3-D moviemaking process was first patented in Britain. Over the next century came technologies that failed on the cost-benefit scale. What Avatar did was to show the marketing possibilities of 3-D 鈥 marking the second coming of the old magic. Much of these must have been in the works for years. What has brought about their releases now?

The spread of digital projection and better camera technology helped. But there鈥檚 surely more to the momentum. A few weeks ago, the Delhi-born Ali Kazimi, a professor at the Centre for Film & Theatre in 91亚色鈥檚 Faculty of Fine Arts, started on a $1.4-million interdisciplinary project to research 3-D cinema. 鈥淎 project this size cannot be started overnight...but the funding fell in place after the success of Avatar.鈥 Now everyone is playing for the 3-D effect, said Kazimi.

Posted by Elizabeth Monier-Williams, research communications officer, with files courtesy of YFile鈥 91亚色鈥檚 daily e-bulletin

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Researchers expanding GTA's capacity for 3D film production /research/2010/02/22/researchers-expanding-gtas-capacity-for-3d-film-production-2/ Mon, 22 Feb 2010 10:00:00 +0000 /researchdev/2010/02/22/researchers-expanding-gtas-capacity-for-3d-film-production-2/ $1.4 million interdisciplinary project includes filmmakers, vision scientists, psychologists and industry partners Filmmakers, vision scientists and psychologists at 91亚色 have secured over $1.4 million to fund the 3D Film Innovation Consortium (3D FLIC), a two-year academic-industry partnership that will expand capacity for 3-D film production in the Greater Toronto Area (GTA) and Ontario. "The […]

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$1.4 million interdisciplinary project includes filmmakers, vision scientists, psychologists and industry partners

Filmmakers, vision scientists and psychologists at 91亚色 have secured over $1.4 million to fund the 3D Film Innovation Consortium (3D FLIC), a two-year academic-industry partnership that will expand capacity for 3-D film production in the Greater Toronto Area (GTA) and Ontario.

"The recent success of films like Avatar has changed the perception of 3-D film with the public and the major studios," says Nell Tenhaaf (right), professor and associate dean聽of聽research in聽the Faculty of Fine Arts and the project lead. "As more live-action films, dramas and documentaries get developed in 3-D over the next few years, the GTA must aggressively build its capacity for 3-D film production. 3D FLIC envisions the GTA as a hub for the best quality and most original stereoscopic film production."

3D FLIC brings a uniquely interdisciplinary team to tackle the challenges involved in improving 3-D entertainment technology. Teams of filmmakers at 91亚色, led by Professor Ali Kazimi (right) in the Department of Film, Faculty of Fine Arts, will work with an array of film industry partners and the Canadian Film Centre to develop 3-D scenes and films. Vision researchers and psychologists in 91亚色's internationally-recognized Centre for Vision Research, led by Professors Rob Allison聽 in the Faculty of Science聽& Engineering's Department of Computer Science & Engineering and Laurie Wilcox in the Faculty of Health's Department of Psychology, will then use this material to conduct tests exploring how humans perceive and process the images, which the filmmaking teams will use to refine their films.

This interdisciplinary cycle of research promises to develop practical solutions that will create better post-production technologies and processes for 3-D film production, which will benefit the film industry as a whole.

Left: Rob Allison

Researchers plan to address the question of how best to control viewers' attention when viewing 3D imagery and the role this technique could play in the 3D-film narrative.

"Vergence is a basic mechanism of binocular vision," says Wilcox. "Normally, simultaneously moving both eyes maintains single vision: we cross our eyes to look at near objects (convergence) and move them apart to look at far objects (divergence). This process doesn't happen when viewing conventional 2-D film because both eyes see exactly the same image. But in 3-D film, the illusion of depth allows a viewer to look into the scene and converge their eyes on objects at different depths.

Left: Laurie Wilcox

"We want to know if we can control a viewer's attention by changing how the 3-D images are aligned. Are there techniques that will reduce the discomfort that viewing 3-D images prompts in some individuals? How should 3-D images be constructed to scale differently for display on screens ranging from an IMAX to a television set to a hand-held device?" says Wilcox. "These are some of the questions 3D FLIC will explore."

Collaboration between industry and academia is crucial to the project's success. "Ontario has film crews, technicians and camera operators with decades of experience, and we need to support and hasten their transition to 3-D film to remain competitive," says Jim Mirkopoulos, vice-president of operations at Cinespace Studios. Cinespace is a longstanding supporter of the Faculty of Fine Arts and one of 3D FLIC's partner organizations; their standing White House sets in Kleinburg, Ont., will be used as a 3-D research studio.

The 3D FLIC team includes:

  • (CFC)
  • (3DCC)
  • Production Canada, Inc.

鈥淭his initiative brings 91亚色鈥檚 outstanding researchers in digital media, 3D film, and vision science together in a most innovative way,鈥 says Stan Shapson, vice-president research & innovation. 鈥淏uilding on this unique internal capacity, CONCERT, the 91亚色-led Consortium on New Media, Creative and Entertainment Research & Development, has helped to establish our reputation among the GTA鈥檚 digital media industry and allowed for successful and sustainable research partnerships between our researchers and local companies. 3D FLIC is one of several exciting media projects we鈥檙e launching this year. Of course, research informs our teaching programs; our 3D FLIC members are already discussing new innovations in our curriculum to benefit our students 鈥 stay tuned for more to come.鈥

3D FLIC has a unique funding arrangement with (OMDC) and Ontario Centres of Excellence. OMDC has contributed over $436,000 to help recognize 3D film as a new production paradigm through the project鈥檚 innovative partnerships; OCE has allocated over $287,000 to support the project鈥檚 scientific and technology development aspects of stereoscopy research. Seven industry partners will provide over $450,000 through in-kind support, with additional institutional support from 91亚色.

OMDC鈥檚 portion of this funding is part of a $2.9 million investment made on Feb. 10, 2010 through its Entertainment and Creative Cluster Partnerships Fund to leverage an additional $7.1 million from 94 partners to support a total of 17 projects.

Designed to help Ontario鈥檚 entertainment and creative industries invest in smart ways to grow their competitive advantage in the global marketplace, the partnership fund supports projects involving book and magazine publishing, music, film, television, interactive digital media, and commercial theatre. This industrial cluster experienced growth in 2009 and produces $15 billion in revenue and over 200,000 jobs, contributing $12.7 billion to the province鈥檚 GDP. In the last four years, the partnerships fund has provided $9.7 million to support 60 projects involving 379 partners and leveraging a total of $23 million in industry matching funds.

鈥淭he entertainment and creative cluster is one of the fastest-growing sectors in Ontario鈥檚 economy,鈥 said Michael Chan, minister of tourism and culture. 鈥淥ur government is proud of the investments we have made in the culture sector, which are driving economic growth and contributing to a great quality of life for Ontarians.鈥

For a , visit the OMDC鈥檚 Web site.

(OMDC) is an agency of the that facilitates economic development opportunities for Ontario鈥檚 cultural media industries including book publishing, film and television, interactive digital media, magazine publishing, and music industries.

(OCE) Inc. drives the commercialization of cutting-edge research across key market sectors to build the economy of tomorrow and secure Ontario鈥檚 global competitiveness. In doing this, OCE fosters the training and development of the next generation of innovators and entrepreneurs and is a key partner with Ontario's industry, universities, colleges, research hospitals, investors and governments. OCE鈥檚 Centres work in communications and information technology, earth and environmental technologies, energy, materials and manufacturing and photonics. OCE is funded by the government of Ontario and is a key partner in delivering Ontario鈥檚 Innovation Agenda. OCE through its Centre for Commercialization of Research (CCR), an initiative supported by the federal government, also acts as a catalyst which allows innovative businesses to grow and achieve sustainable, commercial success and global competitiveness.

By Elizabeth Monier-Williams, research communications officer; photos courtesy of YFile 鈥 91亚色鈥檚 daily e-bulletin.

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