Behavioral Finance | The Harriet Tubman Institute /research/tubman The Harriet Tubman Institute at 91ŃÇÉ« Tue, 28 Apr 2026 20:07:39 +0000 en-CA hourly 1 https://wordpress.org/?v=6.9.4 Ayomide Yemi /research/tubman/profile/ayomide-yemi/ Tue, 28 Apr 2026 20:07:38 +0000 /research/tubman/?post_type=profile&p=9555 Ayomide Yemi is a researcher and development practitioner working at the intersection of women’s economic empowerment, financial inclusion, and behavioral finance in low-income contexts. She is the Founder of Renbi Women Empowerment Initiative, a Nigeria-based organization focused on strengthening the sustainability of economic empowerment outcomes for last-mile women through community-based financial literacy and behavior change models.

Her work is grounded in extensive field experience with women in informal economies, where she has designed and implemented financial literacy and savings-focused interventions tailored to low-literacy and underserved communities. Through this work, she has developed the HER-Inclusion Model™, a behavioral readiness framework that examines the gap between access to financial services and sustained financial participation among low-income women.

She holds a Bachelor’s degree in Law and a Master’s degree in Management with a specialization in Finance and Investment from IE Business School.

Keywords: Women’s Economic Empowerment, Financial Inclusion, Behavioral Finance, Financial Literacy, Informal Economies, Social Impact, Community-Based Finance

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