Creating a Customer Centric eBusiness Model (KPMG Mentor)
Title: Creating a Customer Centric eBusiness Model
Mentor: , Management Consultant, Enterprise Performance Management (EPM), KPMG
Dates: May 1/3/8/10/15/17/23/24/29/31, June 5/7, 2023
Time: Mon/Wed, 7:00-9:00 pm EDT (note: May 23 date is a Tuesday)
Project Content:
This project will prepare students to become effective managers and strategists in eBusiness and the consumer journey in both small and large enterprises. The project will focus on the various elements of eBusiness strategy development and implementation, including: identifying and evaluating market opportunities; exploring the various business models in the networked economy; guiding principles behind the design of successful customer interfaces; mobile commerce strategy; branding eBusiness; and the use metrics to assess eBusiness health. Participants will develop a proposal to KPMG clients to convince them to re-design their eBusiness strategy and interaction with consumers.
Application Deadline: April 19, 2023
Application Form: N/A