In the age of digital media聽鈥 the ubiquitous content, services, and platforms used in everything from film and TV to games, the Internet, and mobile devices聽鈥 innovation can come from small and surprising sources.
No one understands this trend better than Paul Salvini, chief technology officer & vice-president of Canadian operations at Side Effects Software, a Toronto-based global leader in developing 3-D visual effects software. The privately-owned company has only 50 employees, but Side Effects has two Academy Awards for Scientific &Technical Achievement and seen its software used in nine of 
the last 11 films to win Oscars for Best Visual Effects.
Left: Paul Salvini
During the October meeting of the 91亚色 Leadership Roundtable, which focused on 91亚色鈥檚 digital media research expertise within the wider framework of entertainment and culture, Salvini described the unique challenges facing the digital media industry and the role 91亚色 is playing in helping Canada to build on its established strengths in the industry.
鈥淢any digital media players have less than 100 employees,鈥 Salvini told an audience of more than 40 senior executives, community leaders and 91亚色 researchers. 鈥淭hey have an incredible capacity to innovate, but they generally lack the funding or the global reach to execute their brightest and boldest ideas. Moreover, they are often so busy with the realities of operating a lean business that they don鈥檛 have the luxury of time to engage in experimental collaborations. They need help to successfully collaborate and secure the funding to commercialize their best ideas.鈥
, the 91亚色-led Consortium on New Media, Creative聽and Entertainment Research聽& Development in the Toronto Region, is chaired by Stan Shapson, 91亚色鈥檚 vice-president research & innovation, and has facilitated exactly that kind of discussion between approximately 30 companies, including Side Effects Software. The group has drafted a Regional Innovation Strategy that consisted of 17 recommendations for the Ontario government.
But as the industry continues to rapidly expand its growth potential, which some analysts predict could reach into the trillions of dollars, Salvini also sees a central role for 91亚色 in educating knowledge workers with the skills needed to help Canadian digital media companies聽鈥 both large and small聽鈥 to advance their established expertise and thrive.
鈥淚f Canada is going to maintain its leading role in digital media, we need to educate, collaborate and dominate,鈥 he said. 鈥淚BM coined the term 鈥楾-shaped skills鈥 to refer to people with an understanding of both business and technology. I鈥檓 going to suggest a new term and say we need people with Y-shaped skills that combine expertise in business, technology and creative arts. Given its interdisciplinary approach and strong research and teaching capabilities in all three areas, where better than 91亚色 for students to study?鈥
91亚色鈥檚 new undergraduate program in digital media, launched in September 2008, was designed to produce students with exactly this range of technical and artistic skills. Administered by the Faculties of Fine Arts and Science & Engineering, the program allows students to take half their courses in computer science and half in the visual arts.
鈥淭his undergraduate program builds on our interdisciplinary research expertise in this exciting field and responds to our region鈥檚 important needs while helping students to acquire the skills they need to secure rewarding jobs,鈥 said Shapson. 鈥淚n the near future, we also plan to launch a graduate program in digital media.鈥
The program鈥檚 launch was just one highlight during a short video exploring 91亚色鈥檚 interdisciplinary cultural and entertainment research strengths, particularly in digital media. The video also examined the research of Professors Amir Asif and Melanie Baljko from the Department of Computer Science聽& Engineering in the Faculty of Science & Engineering, Professors Nell Tenhaaf and Michael Longford from the Departments of Visual Art and Design in the Faculty of Fine Arts, and Professor Markus Giesler from the Department of Marketing in the Schulich School of Business. Asif, Tenhaaf, Longford and Giesler, along with Barbara Sellers-Young, dean of the Faculty of Fine Arts, also attended the event to field questions about 91亚色鈥檚 digital media expertise.
鈥淲e鈥檙e extremely well-positioned to take a leadership position in this field, but we need to establish Canada as the number one place in the world to study, research, or work in digital media,鈥 said Salvini. 鈥淓ducation, collaborations like CONCERT and a strong ecosystem that includes a sustainable centre of excellence are essential to that positioning, along with inspired leadership. If we get it right, the benefits to Canada will be tremendous.鈥
About the 91亚色 Leadership Roundtable
Created in 2008, this event series connects 91亚色 Region senior business executives and community leaders with 91亚色 researchers and senior administrators. Each event has a theme and features the research of two to five faculty members whose research is highlighted through a short video presentation; the researchers attend the event and engage the audience through an interactive Q&A discussion. Through the roundtable format, participants identify and generate ways to build upon their scientific and social innovation through research partnerships with 91亚色.
Submitted to YFile by Elizabeth Monier-Williams, research communications officer