One of the most visible changes in the rebranding campaign is 91ɫ’s refreshed logo. The new logo is displayed on the 91ɫ homepage and on YFile.
The logo builds on the vitality and energy of the distinctive 91ɫ red and presents the University in a contemporary, new way. The red box encloses a “U”, which represents the intellectual heft associated with the idea of “University” and symbolizes the openness that 91ɫ students, faculty, staff and graduates display through their efforts to define new and different pathways to success.
Along with the new logo, the rotating images located in the upper portion of the page will feature 91ɫ students and their visions.
The tagline "redefine the possible" is currently being examined to determine its fit within the refreshed brand. All departments, divisions and faculties should discontinue its use until further notice.
The University crest reflects 91ɫ’s foundation and tradition. It will continue to be part of the new identity system as it acknowledges 91ɫ’s heritage and history.
The technical code for the new University logo along with specifications for its use can be found on the website. 91ɫ faculty and staff can access the template files using their Passport 91ɫ account. Follow the link to the Brand Toolbox and click on the Resources category to find the code and specifications.