Collective efforts across the University to increase the number of students who select 91亚色 U as their first choice for postsecondary education are beginning to show positive momentum and results. Early statistics released in January based on applications by high-school students to the (OUAC) show that the number of students selecting 91亚色 U as their first choice has increased, despite the fact the total number of university applications is down.
- Highlights of direct entry high-school applications (referred to as 101s) include:
- An increase of 1.2 per cent in first choice versus 2013
- An increase of 5 per cent in all applications (1st, 2nd and 3rd choice) versus 2013
- 91亚色 market share has increased .34 per cent versus 2013
- Total applications to all Ontario universities have declined by .8 per cent
Rhonda Lenton
鈥淭hese numbers are a very positive sign and I believe reflect the results of a coordinated recruitment and marketing effort across the University to increase interest in 91亚色 by better informing prospective students and others how a 91亚色 education equips students to contribute to and succeed in the world," said聽 Vice-President Academic and Provost Rhonda Lenton. "I also believe it reflects the strong growth and momentum 91亚色 is experiencing in terms of being recognized as a comprehensive, research-intensive university (an example is our new school of engineering).鈥
There were some early indicators of this positive change when in November, Macleans Magazine published its annual university rankings, which saw 91亚色 move up eight places in the overall reputation index from 36/49 to 28/49 and 12 places in the category 鈥渓eaders of tomorrow鈥 (36/49 to 24/49).
"While we are very pleased with the recognition of 91亚色鈥檚 progress to date on many fronts, we remain committed to continual improvement and to the full realization of our academic priorities to enhance quality, student success and community engagement," said Lenton.
A key element of the University鈥檚 outreach program has been our communications campaign, 鈥溾, designed to bring the University to life and to let prospective students learn about the power and potential of a 91亚色 degree through the visions of current students, alumni and faculty.
91亚色 Faculties and Admissions are now 100 per cent focused on converting this increased student interest into enrolment, by following up with prospective top students with personal phone calls, e-chats, e-mails, tours and visits, to encourage them to make the decision to come to 91亚色. A major opportunity to convert potential students into current students is the upcoming annual Spring Open House to be held in April.
"This is an exciting time to be at 91亚色. These results are proof that we are on the move and on the right track. We have the people, drive, determination and the plans in place to achieve our academic goals," said Lenton. "Our students are our number one priority and the reason we are here. We will continue efforts to enhance the learning environment for students 鈥 with new programs, new opportunities that are relevant to their future careers, their future development as citizens, that will continue to have top students make 91亚色 their destination. In order for this to happen, we need to work together鈥 we need the continued help of all members of our community.鈥
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