How do you communicate complicated research and what are journalists looking for? These were a few of the questions tackled by in the Faculty of Science and CBC Radio's "Quirks & Quarks" producer at a workshop last week, "."
Segal says she鈥檚 looking for tension when telling a story. A scientist is doing a study, but there is a hurdle or a risk of something going wrong or pressure to accomplish some vital research before time runs out, for instance. As a radio journalist for CBC and others, Segal often goes out into the field with researchers to get a first-hand glimpse of what they do, recording audio along the way.
Molly Segal (left) interviewing scientists about their research in the Hart Mountain Range in B.C. Image by Aerin Jacob
As Buyting puts it, there needs to be a statement of enticement. So what鈥檚 at stake and what is the person鈥檚 motivation? She says she is also looking for a 鈥渨ow鈥 factor to hook the listener.
鈥淚t is 12 o鈥檆lock on a Saturday and someone鈥檚 doing the dishes, so we have to get their interest over the dishes and lunch鈥. For me to listen to something top to bottom, I want to hear something interesting out of the scientist鈥檚 mouth right away,鈥 she said.
Another tip, said Segal, is to humanize your science. It helps bring the listener in and engages them in the story.
Molly Segal (right) interviewing a researcher about his research in the Hart Mountain Range in B.C. for a CBC "Quirks & Quarks" radio documentary. Image by Aerin Jacob
Segal also gave grad students and researchers the lowdown on how to give a good interview, especially for radio. Analogies, she said, are great at helping the general public visualize the research and can go a long way to boosting interest in the story, and making complex ideas more accessible.
But also, added Buyting, speaking in plain language and having a regular conversation without the jargon is important. She wants to hear the researcher鈥檚 journey to discovery and the passion they feel toward their subject area. 鈥淲hat is behind your intense curiosity? What鈥檚 behind your passion?鈥 And you don鈥檛 need to be an extrovert to express passion.
And, said Segal, 鈥淭ake me somewhere I can鈥檛 go to normally.鈥
Whether it鈥檚 a difficult-to-get-to mountain range or a room full of really cool specimens. Or, perhaps, it鈥檚 not a physical location, but through interesting sounds into the imagination of the listener.
鈥淩adio is about using your imagination to get somewhere,鈥 said Buyting.
Sounds can help transport you there. She told the audience to capture video of themselves doing their research or looking at the results for the first time if possible. Those audio bites can help radio journalists paint a better picture.
In the end, said Buyting, the goal 鈥渋s to make our audiences as excited about science as we possibly can.鈥
Segal is at the Faculty of Science until the end of November. More details about the 91亚色 Science Communicator in Residence program can be found at .