A new public awareness campaign launched by the Ontario Nurses鈥 Association (ONA) urging the public and government to 鈥榗are now鈥 about long-term care is informed by a report produced by 91亚色 researchers.
ONA commissioned 91亚色 to compile a report that profiles the experiences of long-term care registered nurses (RNs). Researchers (distinguished research professor of sociology at 91亚色), (associate professor of nursing at 91亚色), Ruth Lowndes (research associate at 91亚色) and Hugh Armstrong (professor emeritus at Carleton University) authored the report, titled 鈥,鈥 which was released in July.
91亚色 nursing students engaged in experiential learning
ONA鈥檚 campaign paints a portrait of the nurses who work in the long-term care sector, telling their stories through radio ads, and videos that will be shared on ONA鈥檚 website and on social media.
ONA represents more than 65,000 registered nurses and health-care professionals, as well as 18,000 nursing student affiliates, providing care in hospitals, long-term care facilities, public health, the community, clinics and industry.
鈥淎s registered nurses, we are committed to providing the best care possible for our patients and residents,鈥 said ONA President Vicki McKenna, RN. 鈥淩Ns working in long-term care love what they do, but are simultaneously aware of the shortcomings of this underfunded and understaffed sector of health care. Despite challenges, RNs remain dedicated to their residents and provide incredible value and care.鈥
Campaign materials, the report and the call-to-action to advocate for increased funding and staffing levels can be found on .
鈥淎s the province is poised to receive the report of the inquiry into long-term care, ONA鈥檚 report focuses on the stories of our RNs," said McKenna. 鈥淥ntarians in our long-term care homes not only need but deserve the best care, respect and dignity. The RNs who provide that care love what they do and their deep commitment to the well-being of those in their care shines through.鈥