91亚色 is creating content that matters and has earned eight prestigious awards in recognition of the high-quality work produced by Communications & Public Affairs (C&PA).
The awards 鈥 four gold from the Canadian Online Publishing Awards (COPA) and four (one gold, two silver and one bronze) from the Council for Advancement and Support of Education (CASE) District II Accolades Awards 鈥 highlight 91亚色鈥檚 rich storytelling and innovative concepts that bring its distinctive brand to life.
The University is recognized as a leader in engaging audiences in meaningful and compelling ways through The 91亚色 Magazine, in digital communications, social media and video.
鈥淥ur communication strategies and products constantly evolve to align with the needs and interests of our audiences,鈥 says Susan Webb, chief communications and marketing officer, C&PA. 鈥淚 am proud to see a wide range of initiatives recognized externally as best in class 鈥 this underscores that our efforts are working.鈥
COPA Awards
On Feb. 4, earned four gold medals at the 2020 (COPA), including Best Publication in the Best of Canada division.
The 91亚色 Magazine Summer 2020 cover
COPA is recognized as the premier digital publishing awards program in the country and highlights outstanding achievements in Canada鈥檚 digital media landscape.
The 91亚色 Magazine was nominated for five awards in four categories in the Academic division, winning gold in three 鈥 Best Print and Digital Magazine; Best Photojournalism; and Best Website. The magazine also took the top award for Best Publication in the Best of Canada division, a prize granted by judges based on the publication鈥檚 overall success.
Deirdre Kelly, editor of The 91亚色 Magazine, is thrilled the magazine is being recognized across the industry.
鈥淎rt director James Nixon, publisher Rod Thornton and I comprise a small team,鈥 she says, 鈥渂ut we鈥檝e managed to pull off something big. Four golds in one night is an accomplishment not just for us, but for the University at large. It says to all of Canada that what we鈥檙e doing here at 91亚色 is top level.鈥
The magazine was recognized by COPA CEO Marty Seto, who said, 鈥淚n the Best of Canada portion of the COPAs, The 91亚色 Magazine was awarded Best Publication as compared to all the other entries in the Business and Consumer divisions 鈥 that is a COPA first.鈥
The magazine is produced on behalf of 91亚色鈥檚 Office of Alumni Engagement. You can subscribe here: .
CASE Accolades Awards
Four awards from the on Jan. 20 recognize the creative and engaging work from C&PA in 2020.
鈥淭he awards shine a spotlight on the University鈥檚 inspiring stories and expertise in digital content creation in the categories of: Digital Communications; Social Media; Events; and News & Research Video. This is quite an accomplishment with competitors from local and U.S. universities in the mid-Atlantic district,鈥 says Robin Edmison, director, University Brand and Marketing.
The awards include:
The #PeopleofYU campaign earned a gold and a bronze award
#PeopleofYU 鈥 Gold in the Marketing category, Marketing on a Shoestring; and Bronze in the Digital Communications category, Social Media. The #PeopleofYU campaign was inspired by the viral sensation 鈥淗umans of New 91亚色,鈥 which was adapted to fit 91亚色. It featured bi-weekly profiles of exceptional 91亚色 community members through photo, video and storytelling.
91亚色 Community Holiday Skate 鈥 Silver in the Special Event category, Event on a Shoestring. The 91亚色 Community Holiday Skate was a celebratory year-end event in 2019 that brought the University community together for a two-hour free skate. Skaters also gave back to the community with a collection of non-perishable food donations for the local food bank. for a recap of this celebration.
91亚色 U Research Hubs - Vision: Science to Applications (VISTA) 鈥 Bronze in the Video category for News & Research Videos. This is one of three videos in a series featuring different 91亚色 Research Hubs. It introduces the VISTA collaborative and interdisciplinary research program which integrates vision science with computer vision to drive innovation in real-world applications. .
鈥淚 want to congratulate and thank the C&PA team for always setting a high bar and for being so passionate about telling stories of 91亚色鈥檚 positive impact. I have a feeling we will see more awards this year!鈥 says Webb.
By Ashley Goodfellow Craig, deputy editor, YFile