Faculty Archives - YFile /yfile/tags-to-show/faculty/ Thu, 22 Oct 2026 13:50:27 +0000 en-CA hourly 1 https://wordpress.org/?v=6.9.10 New academic plan charts 91亚色's next chapter /yfile/2026/10/21/new-academic-plan-charts-yorks-next-chapter/ Wed, 21 Oct 2026 20:32:08 +0000 /yfile/?p=410849 The 2026-30 University Academic Plan guides 91亚色鈥檚 approach to teaching, research, student success, partnership and community. Explore the six guiding principles and learn how to get involved.

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How 91亚色 approaches research, teaching, learning, student thriving and its relationships both at the University and with the broader community is at the centre of the University鈥檚 new academic plan.

The newly launched 2026-30 University Academic Plan (UAP) offers a set of shared principles to guide academic planning, decision-making and institutional priorities across the University for the duration of the plan.

Interim Provost and Vice-President Academic Laina Bay-Cheng sees the UAP鈥檚 principles as a foundation for shaping the University's future development.

"The University Academic Plan reflects where we want to go as a university and what principles will guide us in getting there," says Bay-Cheng. 鈥淚t reflects values that have been part of 91亚色 since its founding: an openness to ideas and possibilities and an investment in using those ideas and possibilities to contribute to the communities and world around us."

The UAP was developed through extensive consultation with students, faculty, instructors and staff. It builds on the significant achievements of the 2020-25 University Academic Plan and looks forward to future progress, including the launch of 91亚色鈥檚 School of Medicine, expanded experiential learning opportunities, stronger support for research and innovation, enhanced career readiness for students, responsible engagement with emerging technologies and continued leadership advancing the United Nations Sustainable Development Goals (SDGs).

The UAP is organized around six guiding principles designed to provide both direction and flexibility.

Forward-looking Teaching and Learning focuses on preparing students for a changing world by combining disciplinary knowledge with adaptability, critical thinking and the responsible use of emerging technologies.听

Creating for Today and Tomorrow emphasizes 91亚色's role as a leader in research, scholarship, creative activity and innovation that generates positive impact for society and the public good.听

Pathways to Thriving and Success reinforces the University鈥檚 commitment to helping students find not only academic and professional success, but also a sense of purpose, belonging and well-being. 听

Working as Partners highlights the importance of meaningful collaboration within the University and with communities, governments, organizations and industry partners to address complex challenges and create shared opportunities.听

Expanding Global Connections reflects 91亚色's commitment to deepening international engagement, global learning and intercultural understanding.

Living Well Together recognizes the University's diversity as one of its core strengths and promotes a culture of inclusion, respect and mutual support across its campuses and communities.听

Translating the plan into actions and results will require a collective effort from across the University, says Interim President and Vice-Chancellor Lisa Philipps.

"The UAP belongs to the entire 91亚色 community," says Philipps. "Its success depends on how we bring these principles to life through our teaching, learning, research, service, partnerships and everyday interactions. Every member of the community has a role to play."

For faculty, staff, students and instructors, that begins with sharing their experiences and perspectives. Upcoming drop-in engagement sessions will give community members an opportunity to connect with each other about the purpose and potential of the UAP. The UAP is meant to be broad and inclusive enough that all 91亚色 community members can see a role for it in their work and a role for themselves in supporting 91亚色鈥檚 progress.

All 91亚色 community members are invited to attend the drop-in engagement sessions at the Keele, Glendon and Markham campuses over the coming weeks. Learn more about the sessions and what participants can expect.

For more information about the plan, visit the UAP website.

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Passings: Nollaig MacKenzie听 /yfile/2026/10/21/passings-nollaig-mackenzie/ Wed, 21 Oct 2026 16:06:26 +0000 /yfile/?p=410800 Long-time Glendon College philosophy scholar Nollaig MacKenzie is remembered for his contributions to teaching, research and the University community.

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Long-time philosophy scholar Nollaig MacKenzie, associate professor emeritus at 91亚色's Glendon College, has died.

Born in Scotland, MacKenzie immigrated to Canada during childhood where he was raised in Duncan, B.C. He studied at the University of British Columbia, where he earned a BA and continued his study of philosophy at Cornell University, where he earned a PhD.

Nollaig MacKenzie
Nollaig MacKenzie

He joined Glendon College as a professor of philosophy in 1967 during the formative years of 91亚色 and one year after the Glendon campus was officially inaugurated. 

MacKenzie's work explored logic, social contract theory, utilitarianism and the structural aspects of human thought. His teaching and research centred on evaluating how humans construct logical arguments, detecting flaws in reasoning and examining principles of social justice 鈥� specifically drawing from John Rawls's theories. He published and lectured on these topics, making important contributions to the field of philosophy. 

His work often intersected with that of his wife, Ann MacKenzie, who also served Glendon as an associate professor of philosophy. The couple collaborated on several projects, specifically for historical research philosophical concepts. 

In addition to听his scholarship, MacKenzie was deeply rooted in the community and identity of Glendon College. He was also immersed in community life, participating as a member of the Glendon Faculty Soccer Team.听

In June 2026, the Ann and Nollaig MacKenzie Award for undergraduate students was formally presented to the 91亚色 Senate. The award, established by Glendon graduate Robert Stainton (BA'87, Hon. BA'88) to honour the MacKenzies as his professors and advisors. It will support undergraduate students at Glendon who are in good academic standing and demonstrate financial need. 

After retirement, MacKenzie returned to Vancouver Island. He spent those years with family and friends, and learning how to play the piano. 

He is survived by his Ann, his wife of 58 years, and his brother Will (Sandra), sister Winnie and sister Fiona Middlemiss (Barry), seven nieces, two nephews, grand nieces and nephews, and great grand nieces and nephews.  

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91亚色 shares University Academic Plan, invites community participation /yfile/2026/10/21/york-shares-university-academic-plan-invites-community-participation/ Wed, 21 Oct 2026 15:37:12 +0000 /yfile/?p=410780 Faculty, staff, students and instructors are invited to drop-in engagement sessions to help launch 91亚色's new University Academic Plan and contribute to the academic direction for the next four years.

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Voir la version fran莽aise

Dear 91亚色 community, 

Today we launch 91亚色's new 2026-30 University Academic Plan (UAP). The UAP sets our academic direction for the next four years, built on six principles that will guide how we teach, learn, research and engage with each other and the world beyond 91亚色.  

The UAP is a plan for the entire 91亚色 community, and we all have a role to play in bringing it to life.  

Interim President and Vice-Chancellor Lisa Philipps and I will host drop-in engagement sessions on each campus. Join us to learn more about the plan's principles, ask questions and share your hopes for where the UAP can lead us. You can also explore the new UAP website and read YFile to learn more about the plan.

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Monday, Oct. 26, 10:30 a.m. to 12:30 p.m.听
Vari Hall Rotunda听

听
Monday, Nov. 2, 9 to 11 a.m.听
Atrium听

听
Wednesday, Nov. 11, 1 to 3 p.m.听
Centre of Excellence (COE) Atrium听

Bring your ideas. At the events, you can write your hopes for the plan on seed paper and post them under the principle that speaks to you. The seed paper will later be planted on our campuses, allowing those ideas to grow both symbolically and literally. 

Faculty, staff, students and instructors are all welcome and no registration is required. Stay a while or drop by for 15 minutes. Light refreshments will be served. 

I hope to see you there. 

Laina Bay-Cheng 
Interim Provost & Vice-President Academic 

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WWF-Canada recognizes 91亚色鈥檚 efforts to turn sustainability into campus action /yfile/2026/10/16/wwf-canada-recognizes-yorks-efforts-to-turn-sustainability-into-campus-action/ Fri, 16 Oct 2026 20:37:10 +0000 /yfile/?p=410725 91亚色 earns the Living Campus certification for a third consecutive year through habitat restoration, biodiversity monitoring and community participation.

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91亚色鈥檚 efforts to restore habitat, protect biodiversity and engage its community in environmental action have earned WWF-Canada鈥檚 Living Campus certification for a third consecutive year.

WWF-Canada named 91亚色 as one of seven Canadian post-secondary institutions recognized for translating environmental commitments into conservation initiatives, learning opportunities and community action.

During the 2025-26 academic year, 91亚色's Office of Sustainability, Facilities Services, Biodiversity Working Group, faculty, student organizations and community partners worked collaboratively to advance initiatives spanning ecological restoration, biodiversity conservation, sustainable food systems and environmental leadership.

91亚色 is transforming its campuses into places where environmental action is not only studied but put into practice, says Nicole Arsenault, director, Office of Sustainability. Students, staff, faculty and community members participated in biodiversity monitoring, pollinator garden stewardship, sustainable food programming at the Maloca Garden and Earth Month activities.

Those efforts translated into hands-on sustainability learning and measurable action across 91亚色鈥檚 campuses, including the planting of close to 400 trees and campus cleanups that collected 36 bags of litter.

A tree planting event at 91亚色 in April 2026
A tree planting event at 91亚色 in April 2026

鈥淥ur campuses are important places for both learning and biodiversity,鈥� says Arsenault. 鈥淓arning the Living Campus certification for a third consecutive year reflects 91亚色鈥檚 ongoing approach to sustainability as something we put into practice across our campuses."

WWF-Canada highlighted 91亚色鈥檚 biodiversity work, including the planting of native vegetation to restore an area of Glendon Campus affected by a water main break.

The University鈥檚 wider habitat enhancement work included naturalization, invasive species management, biodiversity monitoring and stewardship of campus green spaces.

As well, students and staff recorded more than 200 species observations during two inventories of plants, wildlife and other biodiversity on campus.

The Sheila Colla Pollinator Garden 鈥� a memorial garden celebrating the late 91亚色 Professor Sheila Colla 鈥� provides another example of biodiversity in action, bringing together research, remembrance, community participation and conservation to create habitat for pollinators at 91亚色.

Through these initiatives, Arsenault says 91亚色 community members developed knowledge and skills related to ecological restoration, waste reduction, biodiversity conservation and sustainable food systems.

鈥淏y bringing together students, faculty, staff and community partners, we鈥檙e creating opportunities for hands-on learning while restoring habitat, supporting biodiversity and advancing the goals of 91亚色鈥檚 Sustainability Strategy 2030," she says.

The work advances priorities identified in 91亚色鈥檚 Sustainability Strategy 2030, Sustainability Policy, University Academic Plan and Well-being Strategy, as well as its commitment to the United Nations Sustainable Development Goals.

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91亚色 professor earns Clean50 honour for sustainability leadership /yfile/2026/10/16/york-professor-earns-clean50-honour-for-sustainability-leadership/ Fri, 16 Oct 2026 20:03:12 +0000 /yfile/?p=410681 91亚色 professor Mark Winfield receives a national Clean50 honour recognizing more than three decades of environmental policy research, sustainable energy leadership and mentorship.

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After more than three decades influencing Canada's approach to environmental and energy policy, 91亚色 Professor Mark Winfield has been recognized with a 2027 Canada鈥檚 Clean50 Lifetime Contribution Award.
Mark Winfield
Mark Winfield

The Canada鈥檚 awards are presented annually by Delta Management Group to recognize leaders who have made significant contributions to the clean economy over the previous two years. The Lifetime Contribution Award recognizes senior sustainability leaders whose careers have advanced environmental protection and climate resilience in Canada. 

Recipients are selected from more than 1,000 nominees nationwide.

Winfield, a professor at the , was recognized for a career spanning governance research, institution building, public engagement and student mentorship.

"I really see this as a recognition of the contributions of all of the people I have worked with over the years: colleagues and students at EUC, but also through the Canadian Institute for Environmental Law and Policy, the Pembina Institute, and the Canadian Environmental Network," says Winfield.

Gavin Pitchford, CEO of Delta Management Group. says to receive a Clean50 award is truly indicative of nation-wide and personal leadership in the Lifetime Contribution category. "The individuals we chose for the Clean50 this year are true leaders and should be an inspiration for all Canadians.鈥�

Winfield has played a significant role in Canadian environmental policy since 1992, beginning with the Canadian Institute for Environmental Law and Policy and later the before moving into academia. He served as a civil society member of Government of Canada delegations to international environmental negotiations and has worked with the North American Commission on Environmental Cooperation, Canadian International Development Agency (CIDA), International Development Research Centre (IDRC), and the Organization for Economic Cooperation (OECD) on international environmental initiatives and projects.  

Mark Winfield accepting the Clean50 Lifetime Contribution Award
Mark Winfield accepting the Clean50 Lifetime Contribution Award

At 91亚色, Winfield's research has focused on sustainable energy, climate change, environmental law and public policy. He serves as co-chair of 91亚色鈥檚 and is co-founder of the and helped establish the Energy Modelling Hub as a nationally recognized resource. 

As a graduate supervisor and program leader, Winfield has mentored generations of students who have pursued careers in government, environmental organizations, law, research and public policy. 

鈥淭hrough supervising graduate students, he has also built a small army of policy professionals, sending them off into government, law and the non-profit world," says Pitchford. "Three decades in, he is still building the institutions the next generation will need, for the long haul.鈥� 

He is the author of two books and more than 50 chapters and articles. His research has contributed to policy development discussions in Canada and abroad, from testimony before Canada鈥檚 Senate and House of Commons to questions from the Australian Parliament about nuclear energy in Ontario.  

Winfield has also served as an advisor to environmental oversight bodies and contributed to research collaborations examining community energy planning, energy storage, low-carbon transitions and climate governance. He is co-editor of Carbon Federalism: Canadian Climate Governance in a Disrupted World, submitted to the University of Toronto Press last month.

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Passings: David Skinner /yfile/2026/10/16/passings-david-skinner/ Fri, 16 Oct 2026 16:08:59 +0000 /yfile/?p=410696 Professor Emeritus David Skinner's career at 91亚色 encompassed teaching, research and leadership, including serving as founding Chair of the Department of Communication & Media Studies.

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91亚色 Professor Emeritus David Skinner, a longtime 91亚色 scholar whose research, teaching and leadership advanced the study of communication and media in Canada, has died.

During a career at 91亚色 spanning more than two decades, Skinner contributed to the growth of communication studies at the University while developing an extensive body of scholarship on Canadian broadcasting, media policy and the political economy of communications.

David-N.-Skinner
David Skinner

Skinner was an associate professor in the Department of Communication & Media Studies, Faculty of Liberal Arts & Professional Studies, before retiring in 2025.

Skinner's interest in communication and media students ignited in 1984, after leaving a job as a car salesman to finish his BA at Simon Fraser University (SFU). There, he discovered media policy and was taught by key figures in the political economy of media in Canada, such as Robert Hackett and Richard Gruneau.

He earned a bachelor degree in communication, and went on to complete a master's in media studies from Concordia University and in 1997, completed his PhD dissertation at SFU which focused on the political economy of English Canadian broadcasting. In 2025, he recently published a book on this work, titled A Political Economy of Canadian Broadcasting: Public Good versus Private Profit (UBC Press).

Skinner played a pivotal role developing the field of communication and media studies in Canada. He founded the Journalism program at Thompson Rivers University. In 2002 he joined 91亚色's Department of Social Science, and later helped to establish 91亚色's Department of Communication & Media Studies as well as the Joint Graduate Program in Communication & Culture with Toronto Metropolitan University.

From 2009 to 2012, he served as founding Chair of the Department of Communication & Media Studies, where he helped establish the department and shape its academic direction during its early years. He took other administrative roles during his time at the University, including MA coordinator and University senator. He also served as director of the Canadian Media Research Consortium from 2010 to 2018.

His scholarly work examined some of the central questions surrounding Canadian media, including the relationship between public broadcasting, private capital, regulation and media ownership.

Skinner was among the authors of Media and Communication in Canada: Networks, Culture, Technology, Audience, considered a defining resource in the field for its use as an introductory textbook at universities and colleges.

"David鈥檚 vision was that Canadian perspectives on media and communication are central to Canadian democratic ideals and to fostering Canada as a nation independent of big geopolitical powers," reads a message from colleagues at 91亚色's Department of Communications & Media Studies. "Needless to say, such contribution is as timely as ever today."

His other work reflected a sustained interest in how media systems can serve communities and the public interest. His publications included the co-edited Alternative Media in Canada and work addressing community media, media activism, journalism, ownership and media reform.

That work continued late into his career. In 2025, Skinner published A Political Economy of Canadian Broadcasting: Public Good versus Private Profit, which traces the development of anglophone public broadcasting in Canada from the early era of the telegraph through the digital age.

Skinner also focused considerable attention on students. He took part in departmental celebrations recognizing undergraduate achievement, such as presenting the Penny Jolliffe Award to outstanding students and taught the first year introductory course up until his retirement.

"David was a mentor and champion who taught how to navigate the complexities of the profession," reads the message shared by colleagues. "David was always about community, always about conciliation and bringing people together."

After retiring from 91亚色 in early 2026, he returned to live in B.C. with his wife Jennefer Laidley, a 91亚色 MES alum. The couple tragically died in a snorkelling accident while on holiday in the South Pacific.

With files from members of 91亚色's Department of Communication & Media Studies

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91亚色 economics scholar earns honorific professorship /yfile/2026/10/14/york-economics-scholar-earns-honorific-professorship/ Wed, 14 Oct 2026 20:23:20 +0000 /yfile/?p=410639 Associate Professor Ida Ferrara will receive the University Professor distinction during 91亚色鈥檚 2026 Fall Convocation in recognition of her contributions across teaching, research and service

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Nearly three decades after joining 91亚色鈥檚 Department of Economics 鈥� and years after beginning her Canadian journey as a 91亚色 student 鈥� Ida Ferrara will be recognized at 2026 Fall Convocation with the distinction of University Professor. 

The title recognizes those who have demonstrated exceptional commitment to teaching and research, alongside exemplary service to the University community. 

Ferrara will be honoured during an Oct. 15 convocation ceremony. 

Ida Ferrara
Ida Ferrara

The recognition, she says, represents a full circle moment. "I am deeply honoured to receive the University Professorship. That it comes from my alma mater, where my Canadian journey began as a student, gives it special significance." A professor at the Faculty of Liberal Arts & Professional Studies (LA&PS), Ferrara has built a career defined by excellence in teaching, research and institutional leadership. She has taught a range of undergraduate and graduate courses, guided by a teaching philosophy that emphasizes analytical reasoning, problem-solving skills and the application of economic theory to real-world challenges.听

Her contributions to pedagogy outside the classroom include the redesign of 91亚色's Research Seminar in Economics to incorporate community-engaged learning, which creates opportunities for students to apply economic theory to real-world challenges through partnerships with external organizations. Ferrara also played a key role in developing the Diploma in Risk and Insurance Management (DRIM) and the Hybrid Academia-Industry Internships via Virtual Engagement (HAIVE) programs to foster experiential learning and partnerships between students and the community.

Ferrara's extensive teaching record also reflects a sustained commitment to mentorship. Through the Directed Reading and Directed Research courses, Ferrara has consistently invested in undergraduate and graduate student success, helping them develop independence as thinkers and researchers. Both students and colleagues recognize her dedication to mentorship, and commend her generosity in offering guidance, encouragement and support while fostering a collegial, engaged and intellectually vibrant academic community. 

Ferrara has also made contributions to 91亚色 through service and leadership. She served as undergraduate program director following the merger that created the unified Department of Economics, chaired the department from 2016 to 2019, and later served as vice-chair and Chair of the LA&PS Faculty Council. Her service has included work on numerous departmental, Faculty and University committees, as well as leadership roles within the 91亚色 Faculty Association (YUFA) and the Risk and Insurance Studies Centre (RISC). 

An internationally recognized scholar, Ferrara's research has advanced understanding of environmental economics, public economics, health economics and the economics of risk and insurance. Her work, which examines how economic incentives interact with social, psychological and institutional factors, has informed research and policy discussions on topics including waste management, recycling, charitable giving, insurance participation and public policy design. Her research has appeared in leading journals and has been supported through numerous major external research grants. 

"I believe that an academic career carries both the opportunity and the responsibility to have a meaningful impact on students鈥� learning, on the advancement of society and on the vitality of the University and the wider community,鈥� she says. 鈥淚 have sought to remain faithful to this conviction throughout my career, and I would like to think that this recognition reflects, in some measure, the contribution I have aspired to make." 

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Virtual Qaggiq game supports Inuit youth mental health听 /yfile/2026/10/14/virtual-qaggiq-game-supports-inuit-youth-mental-health/ Wed, 14 Oct 2026 17:57:14 +0000 /yfile/?p=410649 A video game co-created by 91亚色 and Inuit youth is bringing culture, community and mental health strategies together to help young people build coping skills and resilience.听

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Rooted in Inuit knowledge and shaped by Inuit youth, a 91亚色-led research project is using a culturally grounded video game to support mental health and well-being.

The five-year , funded by the Canadian Institutes of Health Research (CIHR), brought together more than 61 Inuit youth researchers, Elders, cultural advisors, musicians, artists and voice actors to co-create a psycho-educational video game grounded in Inuit knowledge and culture.

Led by Professor Yvonne Bohr at 91亚色's , the initiative was developed in partnership with communities across Nunavut and was guided by Inuit youth for everything from the game's story and artwork to its music, voice acting and wellness content.

Inspired by Inuit Qaggiq, a traditional Inuit gathering space for learning and community renewal, the game combines Western therapeutic strategies (such as cognitive behavioural therapy) with Inuit Qaujimajatuqangit (IQ), a set values based on Inuit philosophy, Elder teachings and other tactics shared by Inuit youth.

During the game, players follow a young protagonist named Alaasua through seven quests exploring wellness topics identified as important to Inuit youth, including interpersonal conflict, substance use and relationship loss. 

The seven quests in the game range from substance use and bullying to boredom and self doubt.

Between October 2025 and July 2026, 276 Inuit youth from 37 communities across Canada tested the game and provided feedback through surveys, interviews and evaluation workshops. 

Bohr says the findings suggest the game is both safe and beneficial for participating youth. The research team found improvements in participants' confidence and ability to manage difficult emotions, challenge negative thoughts and use coping strategies such as seeking support from others. 

For many involved, the impact extended beyond gameplay. Inuit youth who co-created the game gained experience in research, leadership and mental health advocacy, while sharing Inuit culture and advancing traditional IQ principles.

youth members of the Nunavut-based research
Members of the research collaboration.

"We have learned that young people in Nunavut have a great passion for supporting mental wellness in their communities," says Bohr. "While youth leaders and Elders are eager to evaluate Western mental health interventions for youth, Inuit knowledge about healing must be front and centre in those interventions. Ideally, any mental health intervention should be developed by youth themselves with the support of their communities."

The game鈥檚 success is attracting attention. Earlier this month, Virtual Qaggiq was featured by CBC News for its innovative approach to supporting Inuit youth mental health through culturally relevant digital spaces. 

"What excites me most about the Virtual Qaggiq project is the promise the game has shown as a culturally grounded mental health resource for Inuit youth," says project coordinator and 91亚色 research assistant Yogita Singh. "Seeing Inuit youth on the team grow from project council members into research assistants and emerging leaders in mental health and research has been incredibly inspiring." 

The research team is working with the Nunavut Department of Education to explore making Virtual Qaggiq available to youth through schools and afterschool programs across the territory. The team is also considering future initiatives that build on the project's community-led model to address other priorities identified by Inuit youth. 

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91亚色 researcher听among Canada's emerging leaders in brain science /yfile/2026/10/14/york-researcher-among-canadas-emerging-leaders-in-brain-science/ Wed, 14 Oct 2026 17:49:22 +0000 /yfile/?p=410612 91亚色 Assistant Professor Jonathan Michaels is investigating how the brain learns rhythm and movement with support from a Brain Canada award.

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Why do people instinctively tap their feet to a song or clap along to a beat?

To answer this, 91亚色 researcher Jonathan Michaels is investigating how the brain recognizes rhythm, anticipates patterns and coordinates movement with sound, work that has earned him a Brain Canada Future Leaders in Canadian Brain Research award.

Jonathan Michaels
Jonathan Michaels

Michaels is one of 26 early-career researchers across Canada selected for the program, which supports emerging scientists pursuing high-risk, high-reward research with the potential to improve brain and health outcomes. The program is supported by the Azrieli Foundation and Brain Canada through the Canada Brain Research Fund, a partnership with the Government of Canada (Health Canada). 

鈥淭his award gives our lab the freedom to pursue an ambitious question about how learning changes the brain,鈥� says Michaels. 鈥淎s an early-career researcher, having support to follow an unexpected finding and test where it leads is especially valuable. I鈥檓 grateful to Brain Canada and its partners for making that possible.鈥� 

The $100,000 award will fund his project 鈥�,鈥� which investigates how reward helps the brain turn rhythmic sounds into predictions that guide movement.听

An assistant professor at 91亚色鈥檚 , Michaels will study this learning process through experiments with monkeys, tracking how the animals learn to anticipate sounds and timing their movements. By studying activity across multiple brain regions, he hopes to identify how rhythm-processing signals emerge and spread throughout the brain.

In a preliminary experiment, a monkey listened to repeated tones paired with small juice rewards. Brain regions involved in movement and motivation began responding to the rhythm. Even more interesting, he says, is that the brain can continue tracking the rhythm after the reward is gone, suggesting that learning had changed how the brain responded to the sounds. 

This is foundational research into how the brain learns to connect sound and movement, says Michaels. In the longer term, that understanding could inform approaches to movement rehabilitation. 

鈥淚'm excited to continue building knowledge that could have meaningful impacts on health and well-being,鈥� says Michaels. 鈥淏eing recognized alongside outstanding researchers from across Canada is both an honour and a motivation.鈥� 

This is the second recognition for Michaels this year; his contributions to the study of neuroscience earned him a Brain Star Award from the Canadian Association for Neuroscience for his research investigating the power of prediction. 

He is the principal investigator at the at 91亚色, where he leads a team of researchers on work to understand how the brain learns and controls skilled movement with the goal of improving recovery from injury and disease.听

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Schulich research reveals flaws in one-size-fits-all marketing /yfile/2026/10/09/schulich-research-reveals-flaws-in-one-size-fits-all-marketing/ Fri, 09 Oct 2026 18:18:37 +0000 /yfile/?p=410579 PhD candidate Raisa Zaman听challenges the idea of the "average" consumer in a new study and offers practical strategies for creating more accessible and effective marketplace experiences.

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New research from 91亚色鈥檚 reveals that designing marketplaces for an 鈥渁verage鈥� consumer is a flawed approach that can lead to predictable and avoidable harm.

Marketers and policymakers often assume people sense, think, feel and relate in broadly similar, stable ways. However, new research argues that consumer experiences are shaped by a range of internal and external factors. Stress, sleep loss, aging and illness can all influence how people processes information and navigate marketplaces, leading to hard-to-read fine print, overwhelming store and app experiences and rushed decisions made under pressure.

Raisa T. Zaman

The argument is set out in 鈥�" published in the Journal of Public Policy & Marketing. The study was co-authored by Raisa T. Zaman, a PhD candidate at Schulich, together with an international team of scholars from Canada, the U.S., the U.K. and Europe.

Drawing on research from psychiatry, neuroscience and neurodiversity studies, the authors argue that variation in how people process the world is universal and constantly shifting, not limited to the one-in-five people who identify as neurodivergent.

鈥淢arketers and policymakers often design for one 'average' mind,鈥� says Zaman, who is conducting her PhD studies under the supervision of Professors Ela Veresui and Russell Belk. 鈥淲hen a store, an app or an ad overwhelms us, we tend to blame ourselves. Our research shows that this is a design error and one that can be avoided.鈥�

To address this, the researchers introduce the STAR (sense, think, affect and relate) framework, which helps practitioners and policymakers identify where marketplace design assumes everyone processes information the same way. They also propose neuropluralist design, a set of eight principles for building more flexible and accessible consumer experiences, including tactics such as adjustable sensory input, multiple ways to engage and self-paced interaction.

The team illustrates the framework using influencer marketing, a global industry valued at more than U.S. $40 billion and one where consumer safeguards can be limited. For example, a sponsorship disclosure can meet legal requirements and still go unnoticed by consumers who are scrolling quickly, multitasking or experiencing fatigue.

The researchers argue that regulators ask not only whether disclosures exist, but whether people can actually notice, understand and act on them.

鈥淲e believe the era of designing for the mythical 'average' consumer has reached its limits,鈥� concludes Zaman. 鈥淲hen systems are designed for variability, they become more inclusive, resilient and effective for everyone.鈥�

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