Small steps toward change have a cumulative effect, and if enough of us change our lives today, and keep on doing so, transformative change is the result.
This was the message shared with Faculty of Health and Faculty of Environmental Studies graduands during the second of 13 91亚色 Spring Convocation ceremonies when John Friedmann addressed students and guests on June 17.

John Friedmann
Friedmann is the recipient of an honorary degree of laws from 91亚色, and is a highly respected writer and educator on the topic of sustainable development and planning.
鈥淚t has become common knowledge that the 21st century will be the historical moment when our planet Earth 鈥 the planet we inhabit and hope to continue to inhabit indefinitely 鈥 will 聽become completely urbanized, thus bringing to a close a process of full-on urbanization that began two centuries ago and is still ongoing,鈥 he told graduates.
What this means, he told students graduating in environmental studies and nursing, is a growing pressure on the natural environment and the critical resources on which we depend.
鈥淭hough I am not at ease in my role as 鈥楥assandra鈥 predicting the worst possible outcomes, I do believe that we would all be a great deal better off if we found ways to reduce humanity鈥檚 pressure on global resources and on the immediate environment in the places where we live,鈥 he Friedmann, who is an honorary professor in the School of Community and Regional Planning at UBC, and continues as professor emeritus in the School of Public聽Affairs at UCLA .
The phrase he uses for the proverbial shrinking of the urban ecological footprint is 鈥榯he de-materialization of urban life鈥 鈥 a response to the 18th century interlude of 鈥榗apitalist growth without limits鈥.
鈥淲e have reached a condition (ecologists) call 鈥榦vershoot鈥, meaning that we are irrevocably destroying the very foundations on which we are dependent for our lives and livelihood,鈥 he said. 鈥淥vershoot thus comes with a mandate: to consume less, or we are doomed.鈥

From left, Chancellor Greg Sorbara, John Friedmann and 91亚色 President and Vice-Chancellor Mamdouh Shoukri
The ensuing question posed to graduates was how do we respond to this challenge?
Friedmann鈥檚 advice is to make a conscious decision to de-materialize.
鈥(O)pt out selectively 鈥 and I stress selectively 鈥 from the life the corporate world has designed for us,鈥 he said. 鈥淚 place my hope in the creativity of ordinary people to find ways that will lead to a meaningful, satisfying, and rich life beyond consumerism in a parallel economy based on the production of use values.鈥
A parallel economy could include: community gardening and urban farming; sharing in the economy 鈥 for example car and bike rentals; active transportation; cooperative projects such as food banks, park clean-ups and more; and community collaborations such as street festivals, community theatre groups and farmers鈥 markets.
Skeptics, he said, will attempt to debunk these efforts by saying they a small and insignificant steps.
Responding to this type of dismissal, he suggested, requires the mind-set that transformative changes comes through gradual change.
鈥淭he city gradually adapts to walking and biking, cars are electrified and shared, public transit no longer loses money, weekends are no longer spent gazing at the flickering screen, urban neighborhoods celebrate their local saints, people take over the streets for tai-chi or dancing, local craft fairs draw children and adults who come not only to enjoy but to practice their skills in plain view, second-hand markets pop up, local competitions sprout local heroes,鈥 he said. 鈥淭he city reinvents itself.鈥
But still at the heart of this change, he said, is the individual decision to make it.
91亚色's 2016 spring convocation ceremonies are聽streamed live聽and then archived online. Friedmann's convocation address will be archived at the conclusion of spring convocation ceremonies. To view his address, visit the Convocation webcast聽.
*Article courtesy of
