Associate Professor (Department of Communication and Media Studies, LA&PS) and Director of the at 91亚色, Natalie Coulter鈥檚 research investigates critical issues pertaining to young people鈥檚 media cultures, focusing on the ways in which advertising, marketing and the media construct young people, and how young people respond, engage and negotiate with these framings.
With global tech companies working towards building a kids鈥 where children can create, play, shop, learn and socialize, ; focussing on the need to protect children鈥檚 digital rights by helping families, educators and policy makers navigate the rapid changes in their digital lives.
鈥淜idTech is an emerging industry and is morphing at a dizzying pace. We need to slow down and ask critical questions about children, childhood, and digital capitalism by investigating what it means to be a child in these spaces. We need to understand what these digital spaces are, how they are experienced, and 鈥渨hat child is made possible鈥 by the socio-economic, discursive and material spaces of digital capitalism.鈥
As the KidTech industry is a global enterprise stretching well beyond national borders, the project draws on international partnerships with prominent research centres on children and digital technologies. It aims to bring together international scholars from different areas of expertise related to KidTech to understand immersive digital spaces that tech companies view as the future of digital capitalism.
This project is funded by a SSHRCC IDG grant. Connect with to know more about her research and collaborations.