, Distinguished Research Professor of Psychology and Philosophy in the and director of the , was featured on "The Hurried Infant," an audio documentary that ran on April 22 and 23, 2010.
The message? Mozart, and indeed any classical music will stimulate the infant brain. Science says it鈥檚 so. Soon, other brain enrichment practices were encouraged. Parents were told to set up black and white squares around baby鈥檚 crib, this will enhance visual development. A multi-textured blanket will provide sensory stimulation.In the past 10 years though, the brain claims have intensified, fuelled by commercial forces. It鈥檚 called 鈥渆dutainment鈥, the multi-billion dollar educational toy market has products designed to accelerate an infant鈥檚 growth with names like: Baby Einstein, Brainy Baby, Jumpstart Baby, Baby Genius.
Part of what鈥檚 fuelling the billion dollar baby is brain science. Studies over the decades claim that baby鈥檚 brain is a vast resource that can be enriched through stimulation. So a young child can learn colours, count and even read earlier than ever before. The explosive growth of baby learning products has sent parents scrambling to ensure their baby is as bright as bright can be. So, are the scientific studies behind this social force real or exaggerated? In this series, Ideas producer Mary O鈥機onnell explores what some are calling a brave new age of infant determinism.
Shanker's segment . His commentary on his concerns about how edutainment products are changing the way children learn continues throughout the program.
Posted by Elizabeth Monier-Williams, research communications officer.