A clock ticks away in the background while you鈥檙e absorbed in a book. When you shift your attention to the clock, does its ticking seem to get louder? Philosophers and psychologists have debated the answer since the late 19th century when and staked out opposing positions.
Now a philosopher-psychologist duo from 91亚色 has entered the debate with their article 鈥,鈥 published in the September issue of Mind & Language.

Jacob Beck
91亚色 U Professor and philosopher and vision scientist met when they were both affiliated with 91亚色鈥檚 Centre for Vision Research (Schneider has since moved to the University of Delaware). 鈥淲e soon realized we were approaching the same question from different angles,鈥 said Beck, 鈥渟o we decided to team up.鈥
In recent years, psychologists have developed new techniques to study attention鈥檚 influence on appearance and Schneider has been at the forefront of that movement. By using carefully constructed stimuli and manipulating where people attend, he has shown in a controlled laboratory environment that attention does not influence appearance. A ticking clock seems no louder when attended.

Keith Schneider
Philosophers have also rediscovered the question of attention鈥檚 influence on appearance. 鈥淧hilosophers are interested in the question,鈥 said Beck, 鈥渂ecause it speaks to the relation between two of the mind鈥檚 most puzzling features: representation and consciousness.鈥
In their article, Beck and Schneider develop a new theory of how attention, consciousness and representation interrelate. They contend that attention alters consciousness, but without changing what the mind represents.
鈥淭he view we reject says that attention is like paint 鈥 mental paint. It changes how things look by changing what is represented,鈥 said Beck. 鈥淭he view we defend says that primer is a better metaphor for attention. Primer is applied underneath an exterior coat of paint and so only makes an indirect contribution to the finished product. Similarly, attention alters conscious experience only indirectly, without altering what is represented.鈥
Beck and Schneider posit that attended stimuli are more salient聽鈥 they are marked as important by the perceptual system聽鈥 but they aren鈥檛 experienced as more intense. Attending to a ticking clock makes it pop out in consciousness, but it doesn鈥檛 make it appear any louder.
Courtesy of YFile.
