Music professor on how Justin Bieber leveraged digital media to became a global sensation
Keeping up that intense feeling of personal connection via the Internet is incredibly important in marketing to the Justin Bieber demographic, says Rob Bowman, who teaches popular music in 91亚色鈥檚 Faculty of Fine Arts, wrote The Globe and Mail May 29: 鈥淵ou鈥檙e appealing to a certain adolescent group who鈥檝e got fairly innocent notions of […]