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Lisa Charleyboy (BA 鈥10) always felt like an outsider to her Tsilhqot鈥檌n community and reserve in Alexis Creek First Nation, B.C. What helped ground her while growing up in Abbotsford, a suburb of Vancouver, was her insatiable interest in fashion and magazines. At 10, she devoured Vogue magazine cover to cover. By Grade 10, she decided she would move to Toronto upon graduation to study fashion communication. But it was at 91亚色 that Charleyboy discovered her indigenous roots and her true passion, which paved the way for embracing her native culture through writing on fashion and all things lifestyle.
鈥淎t 91亚色, I was encouraged to explore my heritage through writing and assignments, to explore history and be more critical about aboriginal issues in Canada,鈥 she says. 鈥淚 was very engaged as a student and with the student paper. I really enjoyed my time at 91亚色. It was a fantastic experience.鈥
Charleyboy is now a writer, fashion blogger, social entrepreneur and actress. She graduated from 91亚色鈥檚 Professional Writing program after a stint in fashion communication studies at another university didn鈥檛 prove to be what she desired. While a student at 91亚色, Charleyboy wrote fashion columns for Indian Country Today, was a fashion editor at 91亚色鈥檚 Excalibur, an intern at Lush magazine and a weekly contributor at MSN.ca on beauty, fashion and lifestyle. She also started her popular blog Urban Native Girl as a way to engage in writing and social media, and connect with native peoples from across North America.
When Charleyboy was approached by 91亚色 to work as an aboriginal recruitment officer upon graduation, 鈥淚t felt way off path,鈥 she recalls. 鈥淚 wanted to go into fashion magazines.鈥 However, after the University approached her a few times, she decided it was a good opportunity for her to engage aboriginal youth about pursuing postsecondary education at 91亚色 and following their dreams.
鈥淭here鈥檚 a native belief that if you are being asked to do something three times, you have to really give it some careful thought and consideration,鈥 she says. 鈥淚 took the job. I got to travel and meet people. I was involved with the native community across Canada. The job changed my focus to indigenous issues.鈥
During her two years in the role, Charleyboy helped 91亚色 build relationships with First Nations communities all across the country. Among her many accomplishments, she helped to bring renowned author and 91亚色 alumnus Joseph Boyden to campus for a speakers鈥 series. Not only has Boyden been a mentor to Charleyboy ever since, but he鈥檚 contributed to an anthology about indigenous youth that she co-edited. The book, titled Dreaming in Indian, Contemporary Native American Voices, was published last fall by Annick Press.
鈥淭he job at 91亚色 shifted my life and opened my eyes,鈥 she says. 鈥淗ad it not been for this experience, my magazine would be more fluffy.鈥
Urban Native Magazine, an online publication Charleyboy launched in 2013, bears a mission to be 鈥渢he go-to destination for current articles on indigenous fashion, art, culture, entertainment, lifestyle, news and business.鈥 Despite the stark reality of print media鈥檚 continuing decline, her magazine鈥檚 first quarterly print issue is scheduled for launch this winter.
鈥淚 want my magazine to inspire indigenous youth. I want to distribute the magazine in northern communities, where there is limited access to smartphones and computers and not a lot of magazines in this realm,鈥 Charleyboy says. 鈥淥ne of the things I hope to explore is fashion through [photo] shoots for my magazine and to showcase aboriginal fashion designers.鈥
Aside from being one of Canada鈥檚 most popular bloggers, Charleyboy was selected as a 2013-14 DiverseCity Fellow, one of North America鈥檚 leading urban fellows programs for rising city builders. As part of the fellowship, she has worked on an aboriginal youth media training initiative in Toronto. In her
free time, Charleyboy has also been working on a book about urban native millennials, writing a 鈥渘ative chick lit鈥 novel about a young woman in a big city looking for love, and filming a 13-part television documentary series called Urban Native Girl, which follows her as she takes her blog and turns it into a
native lifestyle magazine featuring aboriginal fashion. The documentary is scheduled to air on Aboriginal Peoples Television Network in fall 2015.
鈥淔ashion is always with me,鈥 says Charleyboy, who recently moved to Vancouver to pursue a master鈥檚 degree in business administration. 鈥淓ven though I never thought I鈥檇 be a writer, I have transformed my love for fashion through my love for my culture and writing. It鈥檚 been an incredible journey.鈥
