BSM offered by the Faculty of Liberal Arts & Professional Studies
Dive into the dynamic world of sport management, with 91亚色's Bachelor in (BSM), offered exclusively at our vibrant Markham campus. You鈥檒l explore managerial and organizational strategies across various sports sectors as well as essential topics such as sport leadership, communications, analytics, and e-sports, equipping you with the skills needed to drive change in recreational, amateur, and professional sports. Experience hands-on learning through two practicums and projects that emphasize strategic management, marketing, and finance. As you cultivate creativity and entrepreneurship, you'll be prepared to tackle industry challenges with a solid foundation in legal, economic, and psychological insights.
Career Options in Sport Management
Here are just some of the career options related to this major. As all degrees offer transferable skills, some jobs are more closely linked to this field, than others. Check for regional requirements.
- Athletic Director
- Athletic Program Coordinator
- Coaches
- Corporate Wellness Coordinator
- Elementary school and kindergarten teachers
- Event Coordinator
- Facilities Manager
- Fitness Program Developer
- From the Canada Job Bank
- Kinesiologists and other professional occupations in therapy and assessment
- Marketing Coordinator
- Massage Therapists
- Operations Assistant
- Police officers (except commissioned)
- Program leaders and instructors in recreation, sport and fitness
- Retail and wholesale trade managers
- Retail salespersons and visual merchandisers
- Sales Representative
- Secondary School Teachers
- Senior managers - health, education, social and community services and membership organizations
- Sponsorship Coordinator
- Sports Administrator
- Sports Agent
- Sports Agent Assistant
- Sports Analytics Manager
- Sports Broadcasting Producer
- Sports Business Consultant
- Sports Data Analyst
- Sports Entrepreneur
- Sports Equipment Manufacturer Representative
- Sports Event Coordinator for Nonprofits
- Sports Facility Manager
- Sports Facility Manager for Special Populations
- Sports Information Director
- Sports Law Specialist
- Sports Marketing Analyst
- Sports Marketing Director
- Sports Policy Analyst
- Sports Researcher
- Sports Sponsorship Manager
- Sports Tourism Manager
Some career choices may require further education, such as graduate studies or professional courses and exams. For detailed career descriptions and specific requirements, please check .
Entry-Level Positions with a Degree in Sport Management
An undergraduate degree is typically sufficient for these positions, though some locations may require additional qualifications. For region-specific information, please check .
- Advanced Degree Positions
- Athletic Program Assistant
- Brand Ambassador (Sports)
- Community Outreach Assistant
- Fitness Club Coordinator
- Game Day Operations Assistant
- Media Relations Assistant (Sports)
- Recreational Sports Coordinator
- Social Media Coordinator (Sports)
- Sponsorship Assistant
- Sports Administration Assistant
- Sports Analytics Assistant
- Sports Event Coordinator
- Sports Facility Assistant
- Sports Information Assistant
- Sports Journalism Intern
- Sports Management Trainee
- Sports Marketing Assistant
- Sports Sales Representative
- Ticket Sales Representative
For career descriptions, visit . Some occupations may also be found on ; for login information, navigate to the Career Centre鈥檚 homepage in .
Skills Developed through a Degree in Sport Management
Core Skills
The abilities to:
- Design, organize, and execute sports events, including handling logistics, marketing, budgeting, and operations efficiently and effectively.
- Develop and implement marketing strategies tailored to the sports industry, including sponsorships, fan engagement, endorsements, and digital branding.
- Manage sports facilities by ensuring operational efficiency, scheduling, maintenance, and adherence to safety protocols.
- Understand and apply legal and regulatory frameworks in sports, such as contracts, liability issues, and governance policies, to real-world scenarios.
- Collect, analyze, and interpret data in sports, using performance metrics to inform decision-making and improve team or organizational outcomes.
- Create and manage budgets, plan finances, and analyze revenue streams for sports teams, events, and organizations, ensuring financial stability and growth.
Communication, Data Gathering and Organizational Skills
The abilities to:
- Present your thoughts clearly and intelligently in written statements and opinion pieces, efficiently conveying your message and supporting it with evidence
- Explain ideas clearly to others and apply complex theoretical concepts to everyday practice and professional dilemmas
- Collect various types of information, focus on relevant and reliable sources, considering potential linkages from different fields
- Understand, organize, and analyze information and to apply novel forms of technology to different professional settings and tasks
- Critically analyze problems, think creatively and make sound decisions while considering different sides of an argument
Management and Teamwork Skills
The abilities to:
- Lead and interact with a variety of people with different approaches, and personal and professional backgrounds
- Interpret and analyze information presented by peers and efficiently and constructively support or challenge their proposals, theories, ideas and reports to successfully achieve a project鈥檚 intended result
- Work effectively in group situations, partaking in decision-making, leading and contributing in various capacities to the ultimate success of the team and task
- Debate, persuade, mediate and present your thoughts and opinions to others, as well as the capacity to recognize and incorporate other potential solutions or applications to given problems
- Identify priorities and proper courses of action, to plan the execution of tasks and to determine and delegate responsibilities to group members to most effectively carry out projects
Professional Associations
Professional associations offer valuable insights into qualifications, industry trends, and career opportunities. They provide networking events, workshops, mentorship programs, and internships, as well as job boards and career development resources. Additionally, some associations offer professional licensing and regulatory oversight.
- (CSI): Provides resources, training, and support for athletes and sports organizations, along with professional development opportunities for those in sport management roles, including event planning, coaching administration, and athlete development.
- (SIRC): Canada鈥檚 leading knowledge hub for sports professionals, offering research, networking opportunities, and resources for sports administrators and managers. Their focus is on promoting evidence-based decision-making within the sports industry.
- (CSTA): Promotes sport tourism by supporting the hosting of sporting events in Canada. They provide training, industry research, and marketing opportunities for professionals involved in sports event planning and management.
- (CCAA): The CCAA focuses on the development of collegiate sports in Canada. They provide opportunities for sport management professionals in areas like team administration, event coordination, and athlete support services.
- (COC): The COC supports Canadian athletes and sport organizations by providing resources and partnerships for sport management professionals in areas like sponsorship, event planning, and athlete services.
- (PRO): While broader in scope, PRO supports professionals in sports and recreation, including facility management, community program development, and event coordination, making it relevant for sport management graduates.